Google's own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.
When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.
Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.
Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here (https://www.google.com/support/adsense/bin/static.py?page=tips.html).
Of course, all of the studies in the world aren't worth a hill of beans if the findings don't work on your web site. That's why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you'll be able to determine what works best for your particular site. But don't get complacent. What's working for you now might not work next month if you change your site design or content.
One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.
Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it's because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.
Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you're the only expert who matters.
Best Place To Put Money
The minute someone mentions Hawaii, it brings to mind the hoopla and the beaches. It has been the favorites for holiday goes for decades and is fast becoming the home town for many. For those visiting the place first time or those coming back for more, Hawaii holds something new and exciting with every trip. Most people know this place as a holiday destination, sun bathing on the beaches, and sipping on drinks while wearing a Hawaiian style outfits with flowers on them. Little do they know how rich the Hawaii real Estate is; the various homes, and condos available for grabs. Honolulu Hawaii real estate has people from various parts of the world visiting, looking for a home to move into.
Since it is located in the Central region in United States, and the culture is so rich and popular, the islands are ideal as homes for people looking for some excitement and calmness at the same time. The various homes, villas, and apartments listed on the Honolulu HI Real Estate and in the neighboring islands, be it Kailua Real Estate, houses sell like hot cakes thanks to its popularity around the world. Kailua has many three to four bedroom villas facing the beach, fitted with all necessary amenities and fittings. In the neighborhoods of Anini, and Princeville, you will find some fabulous houses that have ample lighting, well spaced out rooms, a fully functional kitchen and bedrooms with attached bathrooms. Kailua Hawaii Real Estate also has some of the finest beach facing homes. Move on to Kaneohe real estate, and you find yourself in Oahu, scattered with homes in the regions of Pearl City, Ewa Plain and Hawaii Kai. The Kaneohe Hawaii Real Estate has in store some amazing homes, which are big, palatial and warm.
Most homes in the Hawaii beach side come with their own private entry and exit to the beach and are fitted with the best amenities available. The localities of Kailua and Kaneohe are more popular than others because of their stable climates, less number of tourists and the fact that they are closer to the mainland. For those who buy homes in these areas, they could do a daily commute to the main city for work and get back to a serene atmosphere. Hawaii has always been known to be welcoming, and word about the warmth and hospitality of the locals has spread far and wide.
The tall windows, cool breeze from the beach, the wooden flooring in the houses, and a fire place to keep you warm on those winter days are just what every person looking around in Kailua and Kaneohe Real estate is dreaming about. Hawaii real Estate gives you what you desire and some more. The Honolulu HI real Estate will provide you with contacts to help get financial loans or assistance. Hawaii Real Estate has houses fit for small and large sized families, across price ranges and with various facilities, but all of them are simply divine.
Both Diane Nassy & Garrett50 Pierson50 are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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