Have you ever sat back and wondered about the corporate decisions made by the executives at Microsoft? Well, I certainly have. It never ceases to amaze me how utterly clueless these people are. The blogosphere has been ablaze this week, with the news that Microsoft is entering the portable MP3 player market. One pundit or another is claiming that the new Microsoft Zune will be the ultimate iPod killer. On the other hand, there are a number of us that have serious doubts about Microsoft's ability to penetrate a market that is already saturated with their competitor's products.
However, one cannot help but wonder why they have waited this long. Apple has been playing in this space for years now, as have dozens of other companies in the consumer electronics industry. I can see the logic behind a wait-and-see approach, but this is a sad case of too little, too late for Microsoft. With the intellectual resources and working capital that Microsoft possesses, I am continually astounded by their lack of initiative in certain market spaces.
So why is a company that is an obvious titan in their chosen industry, so afraid to take chances? Is Bill Gates so preoccupied with his philanthropic work that he has allowed his company to drift off into the sea of irrelevance? When they are making moves, like their recent announcement of the upcoming Zune MP3 player, I seriously have to wonder what they have been doing for the last five years.
I realize that Microsoft has an unlimited marketing budget, but do they honestly think that they have any chance of penetrating the market that Apple so obviously dominates? Perhaps they have developed a novel way to turn back time, but in my humble opinion this may well be a complete waste of time.
For all the naysayers out there, I am aware that the Zune project is comprised of a number of strategic initiatives for Microsoft. Yes, the MP3 player is but one element of a larger corporate strategy in play here. Honestly, I wish Microsoft the best of luck in these new endeavors. Hopefully, they will release a product that will give Apple the motivation to develop their next-generation handheld gadget. AppleBerry, anyone? In this industry, competition drives innovation. Microsoft certainly is competitive, but have they ever been truly innovative? Time will tell. Unless, of course, Bill has found a way to turn back time. Now that would be innovative! You heard it here first, kids.
Better Late Than Never
Don't despair, you're not alone. We all lead such hectic lives that it's easy to forget that we need to set some time aside for ourselves; time to relax and recharge the batteries. After all, a fire needs fuel!
Simon and Amy have found themselves in just such a predicament. Each summer, for the last few years, they've had a short break in the same hotel. It's always been comfortable and friendly, although last year there had been a change of ownership and the grumpy new manager would even have made Basil Fawlty seem hospitable. This year, they decided to go somewhere different. The trouble is, it appears they've left it a bit late. It's a busy time of year and all the hotels they've contacted are fully booked.
No need to worry. Amy goes online and soon finds the website of a company that specialises in booking two to five star accommodation and short breaks throughout the UK, finding last minute deals even up to the day of departure and offering customers as much as 70% off standard hotel rates.
Excitedly, Amy and Simon pore over the possibilities and are amazed at the options available. With so many fabulous hotels to choose from, it's difficult to make a decision. Finally, they find something that looks just the location for a perfect break. Situated on the borders of Bedfordshire and Cambridgeshire in 350 acres of picturesque countryside, amongst lakes and alongside the banks of the River Great Ouse, this large and impressive looking hotel promises to have all the amenities they could hope for. There are extensive leisure facilities, including golf, a health and fitness centre, indoor swimming pool, sauna and spa bath. All of this sounds just the job for a bit of welcome relaxation and pampering, combined with some gentle exercise to help remove a few of those extra pounds they both put on over Christmas and have failed to shift.
Booking the hotel could not be simpler and just a couple of days later, Amy and Simon are travelling through the beautiful Cambridgeshire countryside. On approaching the hotel, they are struck immediately by the air of peace and tranquillity that surrounds its beautiful lakeside setting.
At reception, the welcoming and friendly hotel staff greet the couple as if they were long lost friends; it's a far cry from the grunt they received from 'Mr Fawlty' a year ago! Amy and Simon are delighted with the hotel. The décor is immaculate, warm and cheerful and they have no doubt that they will be very comfortable here and feel right at home. Shown to their executive bedroom, they see that they have all the creature comforts at hand. Their spacious, beautifully furnished bedroom is tastefully decorated in a contemporary style. There's a fully tiled en-suite bathroom with dazzling white fluffy towels and complimentary toiletries, a colour TV with satellite channels, a direct dial telephone, hairdryer, iron and ironing board, tea and coffee making facilities and even a safe for a laptop and free wireless internet access. The king-size bed is bedecked with crisp white sheets and a sumptuous quilted bedspread and, a little tired after their journey, the couple can't resist kicking off their shoes and settling down for a short snooze.
Refreshed after their forty winks and feeling a bit peckish, Amy and Simon make their way to the hotel lounge for a light lunch. In comfortable and convivial surroundings, they each enjoy a fresh, crisp French Baguette stuffed with ham and cheese, washed down with a glass of nicely chilled beer. Then it's off to the nearby historic market town of St Neot's, the largest town in Cambridgeshire, for some sightseeing and shopping in the enormous market place.
Back at the hotel, having walked off their lunch, Amy and Simon decide to take advantage of some of the many leisure facilities the hotel has on offer. After an invigorating swim together in the indoor heated pool, Simon opts for a round or two of golf, while Amy indulges in a relaxing sauna and spa bath.
This is the life! That evening, having showered and changed into their 'smart' gear, Amy and Simon are sampling the superb cuisine of the brasserie. It's a delightfully relaxed dining experience, offering award-winning food and an excellent level of service. The menu is very varied and everything is tempting. Eventually, Simon decides on chilled melon soup with a passion fruit sorbet, followed by grilled sirloin steak with fresh vegetables and hand cut chips. Amy goes for parma ham with rocket and roasted peppers and as a fish lover, opts for the 'catch of the day' with a crunchy side salad. To finish, they feast on a medley of delicious ice creams made at the hotel and a selection of British and continental cheeses served with biscuits, grapes and celery.
Sleepy and nicely fortified by the excellent food and wine in plenty, Amy and Simon head for bed. There's plenty of activity still going on within the hotel, but the soundproofing in the room ensures that they both enjoy an undisturbed night's sleep. In the morning, they waken to glorious sunshine and the sound of blackbird song. After a sustaining full English breakfast, they're ready, reluctantly, to take their leave. Back home, Amy and Simon smile as they look at their photos and they agree that their short break has been the ideal escape from the fast pace of modern living. They'll definitely be using that company again to find their next port of call. It's time to say goodbye to Fawlty Towers...
Both Zed Hayden & Graham Baylis are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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Bedtime Stories Part 5 They think that this kind of beneficence will clear them and they will go scot- free in spite of their sinfulness. Such are some of the various motives for work.