Home Decor

eg: UK or Brides UK or Classical Art or Buy Music or Spirituality
 
eg: UK or Brides UK or Classical Art or Buy Music or Spirituality
 
Business & Money
Technology
Women
Health
Education
Family
Travel
Cars
Entertainment
Featured Sites
SD Editorials
Online Guide and article directory site.
Foodeditorials.com
Over 15,000 recipes & editorials on food.
Lyricadvisor.com
Get 100,000 Lyric & Albums.
  • Business & Money
    • A Guide to Business
    • Guide to Finance
    • Ideas for Marketing
    • Legal Guide
    • Guide to Insurance
    • Lettre De Motivation
    • Guide to the Stock Market
    • Human Resource Career
    • Sales Marketing
    • Forex & Trading
    • Advertising & Marketing
    • Startup Guide
  • Technology
    • Guide to Technology
    • Cell Phones
    • Computer Software
    • IT Hardwares
    • Internet
    • Online Security
    • Cameras
    • Search Engine Optimization
    • Science & Technology
  • Women
    • Guide to Women
    • Relationship Advice
    • Marriage
    • Jewelry
    • Pregnancy
    • Fashion Style
    • Divorce Guide
    • Wedding Guide
    • Dating Guide
    • Natural Beauty
  • Health
    • Guide to Health
    • Guide to Medical
    • Plastic Surgery
    • Weight Loss
    • Sports
    • Body Wellness
    • Cancer Treatment
    • Common Illness
    • Health & Lifestyle
  • Education
    • Military Service
    • Politics and Policy
    • Arts & Humanities
    • Education and Teaching
    • Learn Languages
    • Colleges & Universities
  • Family
    • Quality Home Improvement
    • Hobbies and Interests
    • Family Guide to
    • Pet Guide
    • Loans Guide
    • Credit Cards
    • Gardening Guide
    • Home Security
    • Real Estate
    • Home Decor
    • Gift & Present
  • Travel
    • The Travel Guide
    • Adventure Travel
    • Cruise Ships
    • Beach Holiday
    • Travel Accommodation
    • Holiday Destinations
  • Cars
    • Information on Cars
    • Traffic Violations
    • Auto Insurance
    • Trailers
    • Sport Cars
    • The Bikes
  • Entertainment
    • Entertainment Guide
    • World Music
    • Photo & Video
    • Television & Games

Bob The Builder Construction

    View: 
Therefore, owner builders have to find you. This is where having an online presence is vital, but you need more than the standard, simple information request form if you want to be successful in marketing to any group of clients like owner builders.



Why should you pay any attention to the marketing techniques for owner builders? Chances are good you don't sell owner builder loans. Chances are good you don't even care what an owner builder is.

But, the lessons from marketing owner builder construction loans are the same lessons that all marketers can apply whenever selling to clients that either have a long lead time or who have to actually qualify before being able to make the purchase.

Owner builder construction loans, perhaps similarly to a product you sell, require not only that the owner builder wants to purchase them. Also, the owner builder has to be financially qualified to be able to purchase them.

It doesn't matter how good of a salesman you are if your client isn't going to be approved for the purchase financially.

Second, owner builder construction loans have a very long lead time before the sale is finalized. Owner builders have to get blueprints, apply for building permits, compile a budget to build their home, etc. The owner builder planning process could take a few months.

Compare this to most products that get sold online, for which the transaction might happen literally within a few minutes.

So, if you are selling a product or service like owner builder loans that require a long lead time and a stringent client qualification process, then there is a simple online marketing tool that you can use to streamline your sales process.

Instead of using the standard, simple online information request form on your website, try using a longer, more intensive information request form that requires your potential clients to jump through a few hoops to submit their information.

It sounds counter-intuitive, doesn't it? Wouldn't you get more leads if you had a short, simple online form that would allow you to market to more people?

Yes. And, no.

You would have more leads, but they wouldn't be qualified, motivated leads. And, you would be wasting your time, energy, and money marketing to them.

In the owner builder example, it is very useful to use a long, laborious info request form, because you know that the people who fill out the form are very motivated and extremely interested in your product.

If the owner builder weren't interested, he wouldn't spend the time filling out a long, detailed request form. In fact, in this example, you would have your owner builder fill out a form with almost 50 fields just to get you to contact them with more information.

They would fill in information about their construction project, as well as information about their financial qualifications. This way, you could spend your time following up with the owner builders who are going to be qualified for your product. You don't have to spend your time trying to sell your product to people who won't meet your qualifications.

And, you will know that they are all very interested in speaking with you. Nobody would fill out 50 questions about being an owner builder if they didn't want to speak to you about your owner builder construction loan.

Therefore, the long form serves a couple of very important purposes. It allows you to weed out the leads who aren't going to qualify to purchase your product. And, just as important, it makes your leads jump through a few hoops to ensure that they are very interested before ever contacting you.

It's good positioning for you. By the time you contact your lead, you will know they want to speak to you. Any emails or follow-ups that you send them will be welcomed.

Make no mistake, there is a time and place for simple, short info request forms on your websites. If you are selling a product with a short lead time and that requires no specific buyer qualifications other than interest in your product, then a short form is a perfect online lead generation tool.

On the other hand, if you are selling a product like an owner builder construction loan, then you will want to use a longer, more detailed information request form that makes your new leads jump through a few hoops to make them raise their hands and show interest in your product. Plus, you will be able to get enough information about them to pre-qualify them before spending too much time.

Do not be scared to make the leap to a longer online information request form. Your number of leads will go down, but the number of qualified, interested leads will not. You'll have more time to focus on the truly qualified leads. Your sales will go up. Your profits will go up.

Owner builders have proven that this method works. It can work for you as well. Owner builder construction loans are much easier to sell when you are dealing with clients who are qualified and interested in the product. Owner builders are no different from any of your potential clients.
Bob The Builder Construction
This is the simplest form of construction financing. Of course, the builder's borrowing costs are built into the price the new home buyer pays.

Increasingly, however, this form of financing is becoming rarer. Often, builders are becoming more reluctant to use their own funds to build for someone else as their banks are tightening their lines of credit and making it more difficult and expensive for them to get the needed funds.

As builders become less likely to fund your new construction, prospective new home owners who wish to build a custom home are forced to fend for themselves when it comes to construction financing.

Enter the construction to permanent (CTP) loan.

There are a wide variety of construction loan choices out there. And many of them are woefully inadequate for most people - especially if you want to act as your own general contractor (known as owner-builder construction).

Local banks tend to be very conservative and will not even consider lending their money unless you fit exactly into their guidelines. This typically means having a fixed price contract with a licensed and approved builder, selling your current home prior to qualifying, and even making a large down payment or owning the land first.

Occasionally, a local bank will give you permission to be your own contractor, if you jump through enough hoops for them. They may require an extra large down payment or that you own the land free and clear before they lend you the money to build. In the end, most local bank's construction loan programs will have one or more restrictions that make their programs unusable, more restrictive and even more expensive than a good alternative.

As an owner-builder, your search for a construction loan should be focused on finding the loan features that will best fit your scenario. Finding this type of program gives you the greatest chance of success and your best opportunity to save money on your project.

Within the world of owner-builder construction loans, there are only a handful of options that make sense. Some of the features that should be most important are:

o Ability to be your own contractor without needing to make a large down payment - if any at all. "Large" means anything more than 5% for a conventional size loan and 10% for a loan up to $1,000,000.

o No "consulting fees" or monthly "administrative" fees charged to you just for doing a loan. Please understand, you need to expect to pay for an owner-builder loan in the form of origination or discount fees, but you should not also need to pay a consulting fee.

o No requirement to sell your current home before you can qualify for the new construction loan. Many lenders will force you to sell your current home before you start building the new one, meaning you will be forced to move twice in a short time just to get the loan.

o No payments, interest or other, while you build. The best CTP loans allow for an "interest reserve" to be built right into your new loan so you are not forced to make both your current home's payment plus the new one. Most programs that allow for an interest reserve also allow you to choose to make the monthly interest payment if you want.

o No upfront or "application" fees. Avoid any lender who requires any kind of upfront fee or "deposit" of any kind.

o Easy draw administration and unlimited draws. This means easy for you, the owner-builder, not the bank or your sub-contractors. After all, if you can't get access to and control your money, all the other terms really don't matter.

o One-Time closing. The best construction loans allow you to close only once for both your construction funds and your permanent mortgage. This will save you several thousand dollars in the long run.

o A staff of professionals who understand both construction and construction financing. Ask the person you are speaking with how many homes they have built themselves as an owner-builder. If you are dealing with a loan officer who has never built his or her own home and cannot speak to you from specific experience, you should look elsewhere.

The importance of working with knowledgeable professionals cannot be stressed enough. Half of the battle is learning to ask the right questions.

Note that the above list did not mention anything about construction interest rates. It is not that rates are not important; it is just that they are among the least important features of a good owner-builder construction loan.

This does not mean that owner-builder loan interest rates are necessarily higher than other construction loan rates - they will probably be about the same. But, who cares? It really shouldn't matter to you if the interest rate during the period of construction is the same, a little lower, or even a little higher than a construction loan in which you are required to hire a builder.

Why? There are a couple of reasons, actually.

First and foremost, you are seeking a loan that will enable you to save tens of thousands of dollars by acting as your own contractor. The tiny (and it is tiny) difference in interest you will pay over a six to twelve month period is meaningless when compared to what you will save by being your own GC.

Second - and this is important to remember - despite the fact that every potential owner-builder is positive that he or she will build successfully on time and under budget, the reality is that owner-builder loans represent the most risky category of construction loan a lender can make. That is why there are so few available to start with. And, that is why you need to be prepared to pay a little more for the privilege of getting one of these loans.

Smart owner-builders understand that they need to focus on that "big picture." Your goal is to build the exact home you want, your way, while saving tens of thousands of dollars. If the vehicle you need to reach that goal costs a little more, why should it matter? It is important to remember that:

A) Construction loans are short-term loans and the rates are therefore tied to short term funds - typically the prime rate. As the prime rate goes up, construction rates* will follow. And, vice-versa.

B) Owner-builder construction loans are very risky and very specialized. Accept this fact and the fact that you may pay a little more for the privilege of having access to this type of money.

C) Your permanent rate, and the choices you have related to that, is the more important thing to consider when looking at rates.

D) Rates are the least important feature to shop for. Remember to focus on the features that will benefit you the most and help you accomplish your goal - the big picture!

The smart shopper shops for loan features, not interest rates. The features that an owner builder needs are not necessarily the same as those a borrower hiring a general contractor needs. Refer back to the list of important features above as you examine loan programs. And always remember that you are in charge during this process.
More Articles from
My Real Estate Agent
Construction Equipment Rental Rates
Distressed Property For Sale
Find A Home Owner
How To Figure Property Taxes
Quonset Hut For Sale
Steel Building For Sale
Steps To Buying A Home
Street Map Of Leicester
The Fast Get Furious
We Will Go Home
Staying Warm in a Cooling Market
Stop Repossession Now - Tips To Help You Keep Your Home
Staying Informed with the Help of a Realtor
Stop The Insanity In Your Real Estate Business: Do Something Different
Stockton Real Estate
Still Facing Mortgage On Retirement? Talk To Your Mortgage Investor
Strike Three - The Coming Retail Real Estate Bubble
Streetwise Marketing
Statistics Tools for Your Real Estate Website
State of the Phoenix Real Estate Market Address
» More on
First Time Home Buyers Guide
  • Related Articles
  • Author
  • Most Popular
•1 The Pc Game, by A Singh
•1001 Gardening Secrets The Experts Never Tell You, by Ajitp
•7 The Hard Way, by Elisabeth Kuhn
•802.11 Wireless Networks The Definitive Guide, by Dave Page
•A Day In The Life Wes, by Anju Sharma
Chris Esposito has sinced written about articles on various topics from Real Estate, Free Credit Report Score and Real Estate. Chris Esposito specializes in owner builder construction loans for people who use his Owner Builder 101program to allow them to act as their own general contractor an. Chris Esposito's top article generates over 40500 views. Bookmark Chris Esposito to your Favourites.
Branded Usb Memory Sticks
Until then, enjoy your tunes and video just about anywhere. He currently resides in the United States
 
A Guide to Business | Guide to Technology | Guide to Women | Guide to Health | Family Guide to | Travel & Vacations | Information on Cars

EditorialToday Home Decor has 1 sub sections. Such as Home Decor. With over 20,000 authors and writers, we are a well known online resource and editorial services site in United Kingdom, Canada & America . Here, we cover all the major topics from self help guide to A Guide to Business, Guide to Finance, Ideas for Marketing, Legal Guide, Lettre De Motivation, Guide to Insurance, Guide to Health, Guide to Medical, Military Service, Guide to Women, Pet Guide, Politics and Policy , Guide to Technology, The Travel Guide, Information on Cars, Entertainment Guide, Family Guide to, Hobbies and Interests, Quality Home Improvement, Arts & Humanities and many more.
About Editorial Today | Contact Us | Terms of Use | Submit an Article | Our Authors