When one chooses the type of mug best for their advertising needs, quality of the mug will play a major role. Of the many materials available, the most durable and cost efficient is bone china. Bone china is the most affordable for its high quality marksmanship.



Bone china ware is easy to maintain, and can be made into some stunning designs which look marvelous with the perfect logo and message of the product. A good quality promotional mug not only helps to advertise and popularize the product with he masses, but also uplifts the brand value. Some of the most beautifully designed bone china mugs may look expensive and flashy, but in actuality might not hurt the company's finances to a very large extent. Moreover, the finish is really elegant, which is a sure heart winner in most cases.

One might not necessarily need to deign artistic, gaudy or very into-the-eye promotional mugs to gain all the attention. Sometimes the targeted customers are of a later age group, say above 40. Such customers might not like flashy articles and hence may discard them. This would not be an effective marketing strategy. For such age groups, subtle, and simple mugs with sober shades, and clear message of the company would be a better idea. Thus, it is very important to know your target audience, and design accordingly.

Often times, bone china is used specifically to show that the company believes in high quality and standards. These organizations not only gain more customers when using this strategy, but keep them longer. Brand logos are the most run of the mill imprints, but if they are to be given as a token of appreciation or congratulations, a designer may add messages or graphics accordingly.

One idea of using promotional mugs would be for a company to hand them out monthly to acknowledge employees. An employee of the month might receive a mug as a trophy, with their name and the company name on it.