In order to get the most value for your money, the first step is to choose the right postcard printer. They must incorporate advanced technologies and should have the latest machinery in order for you to get multiple types of postcards printed at the same time. Thereby, lowering the cost of your printing project.



Quality and service are the two most important factors when choosing a printing company. And, the quality of the printed postcards is vital to the success of your campaign. Take the time to review some of their previous print jobs and contact customers to get their feedback as well.

The postcard printer should have a fully equipped prepress as well as post press section. In the prepress section, qualified and professional graphic designers should advise you on designs, fonts, color schemes, formats, layouts etc. For example, the screen or resolution to be used for a graphic largely depends on the type of paper to be used for printing. A coarse, uncoated paper may not require very fine screen rulings or resolution. But coated, high-quality paper always require higher resolution, otherwise the image may get pixilated and may become unacceptable.

Advanced printing machines are now capable of printing a minimum of four colours simultaneously. Minimal manual adjustments are required when controlling the ink-water balance and the effects are high quality prints. Print density and clarity are also monitored by electronic sensors and provide the most desirable quality.

Printing machines must also be able to handle paper of varying thickness and sizes. It may cost you more money if the size of your postcard does not fall into the standard paper size that fits the printing machine. In addition, if the paper is thinner or heavier than the standard postcard, the quality of output may be in jeopardy. It is suggested that you discuss all of these variables, in advance, with your printing company so that you are aware of any issues and will feel comfortable knowing that you will meet your all of your deadlines.

Ideally, the printing company that you employ should be able to offer everything you need all within his or her operation. A post press division will enhance the look of the postcard with some of the special treatments like varnishing, dye stamping and lamination. Another benefit would be if the printer could provide a mailing facility as well.

If the postcard printer can offer you special services like handling mailing lists, marketing programs, or tailor-made corporate programs like variable data printing, network mailer, or account management facilities, you can expect a hassle-free end-to-end solutions.