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Comprehension Strategies For Reading

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One of the most crucial mistakes I made when I first started Internet Marketing was not completely understand the importance of proper back linking, anchor tags, keywords and the title tag. The most important things to search engines is providing relevancy to search results using keywords in the anchor tags and back links. Back links to your website has become one of the most or if not important aspects to better Search Engine Result Positioning (SERP) using your keywords in your anchor tags.



One of the most common mistakes that I personally made with my website was in the title was:

Title: Succeed Online with ES-Solution

The problem with that title was; What does that have to do with my website and keywords? Search Engines base a lot of importance on the keywords and the anchor tag contained in the back link. Additionally, I submitted my website to many directories and search engines using that title. What I am telling the search engines? That my most important keyword or keyword phrase is ?Succeed Online with ES-Solution.? How many possible searchs do you believe would have that exact phrase or keywords? Zero.

My rankings for my keyword phrase ?Internet Marketing eBooks? were even more horrible!

Steps to avoiding this same mistake:

Step 1: Never using a descriptive title

Step 2: Choose the most relevant Keywords for your Title

Step 3: Create back links using the appropriate anchor tag.

My actions:

1. I changed my title to ?Internet Marketing eBooks?. Another important idea behind your title and keywords is that the search engines will shift around your keywords to make more phrases. I only have 3 Keywords but using different combination, I have 3 good keyword pharses:

(1) Internet Marketing eBooks

(2) Marketing eBooks

(3) Internet Marketing

2. And I began re-submiting my website to directories and search engines with the proper title (anchor tag): ?Internet Marketing eBooks?

My results:

(1) I have several back links with the anchor text ?Internet Marketing eBooks?, but unfortunately I still have some of the old back links with the anchor text ?Succeed on with ES-Solution? dropping my overall relevancy to 54% when it should be 100%.

(2) I have managed to achieve the number one ranking as of 6 December 2005 for the keyword phrase ?Internet Marketing eBooks? in MSN and the number two ranking in Yahoo.
Comprehension Strategies For Reading
Real estate investors can be broken down into three categories with the distinctions between them based on the length of time the property is held. On the short end, you've got flippers. These guys look for properties on the cheap, maybe put some money into fixing them up and then selling for a profit. For the most part, they have no intention of renting the property out and work as quickly as possible to complete the deal. This category represents a lot of the people chasing foreclosures and probate sales. From the lending perspective, their biggest motivators are low down payments and NO prepayment penalties. They'll even pay exorbitant Subprime interest rates to put these deals together without penalties.

Next up, you've got speculators. These guys look for quickly appreciating markets. The idea is to get in, buy a bunch of properties, keep them for 3 to 5 years and then move on to the next booming market. For that length of time, they have to rent out their properties but are not particularly interested in paying down the principle balance on the mortgage. In fact, if they're confident in the appreciation potential, they may be willing to accept negative amortization loans in order to keep the cash flow on their properties positive.

The last category is investors. These guys try to accumulate a portfolio of properties and have the rental income pay down the principle balance over time. The idea, obviously, is to own a number of properties outright or with minimal mortgages and enjoy positive cash flow on each. From the lending perspective, these investors are looking for longer term loan products like intermediate ARMs or 30-year fixed mortgages. Clearly, a property with a 30-year fixed mortgage and a sustainable cash flow will eventually be paid off, leaving just the property taxes and insurance behind.

So, let's talk about each of these a bit more. A lot of flippers do this stuff full time. In terms of underwriting, it makes it a lot easier if they've got a real job. But if they don't, they don't have a verifiable source of income either. Of course, if they've done it for more than two years, we can say they're self-employed and get the loan done that way. But if they're new at the game – and many of them are – we almost always have to use a No Doc program. That's the lowest level of documentation and the pricing reflects the increased risk.

Meanwhile, if we say they're self-employed, they obviously have an investment property as well as a primary residence – and maybe more than one – all without any rental income. So they're supporting two houses. That means we'd have to show a VERY high income to fit within debt ratio limitations. The moral to the story is the vast majority of these deals end up in Subprime programs because it's easier to get approvals, particularly for low or no down payment programs.

Now, the question is: does it matter? Well, not really because you're only planning to keep the property for a few months anyway, so the monthly payment isn't that important. Yes, the payment may be big but you only have to make three or four of them (hopefully) before you can get out. It's just another cost of doing business. By the way, I'm not saying A-paper and Alt-A programs are impossible for these types of deals. They're just harder to qualify for.

What about the speculators? People buying for 3 to 5 years. Well, the negative amortization Option ARMs are extremely popular. I'm not a big fan of Option ARMs because they're risky and largely misunderstood by those who get into them. The big attraction the low initial monthly payment but that's balanced by the resulting negative amortization and an interest rate that's variable from the very first month.

Anyway, they do have advantages for speculative real estate investors because they make it more possible to have positive cash flow on investment properties. So we should really take a moment or two to fully understand how they work. First and foremost, the initial payment is an artificially low payment. In many cases, it's based on a 1% interest rate but that definition is based more on marketing than reality. Fact is; the minimum payment is less than the accrued interest so the mortgage balance goes up every single month.

This minimum payment doesn't stay the same forever. It's fixed for the first 12 months and after that, it increases by 7.5%. Then it's fixed for another 12 months and increases by another 7.5%. The minimum payment increases by 7.5% each year for the first seven years OR until the loan balance has reached its ceiling. Depending on the program, these loans can grow to either 110% or 125% of the original loan balance. Actually, the ones that can go as high as 125% are becoming increasingly rare. Most will only allow you to go as high as 110%. Anyway, once you've reach that ceiling, the loan starts amortizing right away – and that means a BIG payment shock at that point.

For obvious reasons, these loan programs are only justified if the real estate market is appreciating FASTER than the loan is growing. Although it depends on where interest rates go, most of these loan programs grow by 2% or 3% each year if you only make the minimum payment. So if the real estate market is appreciating faster than that, you're still building equity. If not, you're losing money every month. That's the scary part. If it ever comes to that, you actually SAVE money by selling today – unless you're okay making the larger interest only payment. And don't forget the interest rates on these programs are variable so the interest only payment can be different each and every month.

But we also have to keep in mind that these loan programs will only go as high as 95% financing. In fact, on investment properties, some lenders won't even go that high. Depends on the lender. Also, the 95% financing is generally split into two separate loans. The 1% start rate loan usually only applies to the first 75%. The 20% second mortgage makes up the difference and is usually a fully amortizing loan with a much higher interest rate. Sometimes, you can do an 80/15 but most are 75/20s. So that means you have to come up with at least 5% down payment to qualify for one of these loans. That makes it more difficult to buy more and more, unless you continuously refinance and take cash out of other properties.

The speculative investors who use these programs are trying to keep their properties cash positive, or as close to cash positive as possible. But as we discussed a moment ago, the payments rise by 7.5% each year. After three or four years, the payment will be 24% or 33% higher (respectively) than it was at the beginning. If the market is still appreciating strong at that point, the investor may want to keep the property for another three or four years and refinance into another identical loan product, bringing the payment back down to the initial 1% point again. Doing so would increase the negative amortization but it may also keep the cash flow positive on that property.

You have to understand how underwriters evaluate investment properties. It really doesn't matter how much equity you have. They only look at the cash flow impact of owning it. And you can show that impact in one of two ways. You can show lease agreements on the properties but the underwriters will always take the monthly rental figure and mark it down by 25% to account for periodic vacancies. It's called the occupancy factor and most loan programs give you credit for 75% of the rental income listed on lease agreements. Incidentally, many Subprime programs will give you 90% or even 100% of such rental income – another example of easier Subprime guidelines.

The other way to show the cash flow impact is with the Schedule E of your federal tax return. That schedule details the income you make from rental properties but you clearly have an incentive to reduce that income as much as possible to limit your tax liability. Meanwhile, for underwriting, you want to show as much income as possible. So there's a conflict there. Point is, there are disadvantages with both methods and you should usually look at both options to see which one will calculate the highest.

Each time you have a property that's got negative cash flow, you have to show more income to squeeze into the same debt-to-income limitations for the next loan. It makes sense. If you're subsidizing a property with your own income, it represents a monthly expense just like a car payment. So each time you add another property you have to subsidize, you have to show more income to qualify for the next loan. Depending on how much you're subsidizing, you will quickly be claiming more income than you actually earn and will eventually be considered unreasonable by underwriters.

If a speculator wants to continue accumulating properties in hot markets, one of his or her top priorities is staying cash positive, or as close to it as possible. That priority exists for long-term investors as well but so does the repayment of the mortgage balance. As a result, these investors tend to consider more factors than just annual real estate appreciation. Appreciation is attractive but so is a healthy rental market, and the rental market depends on the types of jobs available in the local area and the health of the local economy.

There are plenty of companies that study this type of information and provide various reports and ratios to help identify healthy markets. I'm sure you could go to Google and find a lot of such offerings. I recently read an article that chose Charleston SC, Jacksonville FL and Austin TX as particularly attractive markets for long-term real estate investments. All three cities have diversified economies, good wages and affordable housing. Anyway, the motivation is clearly different then speculators or flippers. Long-term investors want a stable market where they can cover an amortizing loan payment – that's principle AND interest – with the rental income from the property.

Now, a well planned real estate investment strategy may involve more than one type of investment. For example, a long-term investor may buy a property in a hot market using a negative amortization loan and keep the property for only three or four years. After realizing some appreciation, the investor may sell the property and use the profits to pay down a mortgage on a different property in a more stable market. Perhaps the reduced mortgage balance will bring that property from a cash negative situation to a cash positive one. For the right investor, this strategy can work well even for flipped properties.

There are plenty of promoters encouraging people to take these profits and leverage them even further into more and more properties. Many of these promoters encourage negative amortization on all their properties. That's where I have to disagree. That would've been fine four years ago but I just don't believe the real estate market will continue to appreciate the way it has in recent years. Given the current market conditions, I don't believe it makes sense to expose yourself to that much risk. If real estate goes sideways, these loans erode your equity and add volatility to the market.

There's always a balance. That balance will definitely be different for a sophisticated investor than it will be for an average homeowner but that doesn't mean you have to stretch it to the absolute limit. At the end of the day, the ideal situation remains; owning properties free and clear and collecting monthly rent payments on each.
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Both Erich Sweaney & Patrick Schwerdtfeger are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Erich Sweaney has sinced written about articles on various topics from Marketing, SEO linking and Golf Guide. Erich Sweaney has been marketing online since 1999, and is the owner of ES-Solution. Internet Marketing eBooks. Erich Sweaney's top article generates over 5400 views. Bookmark Erich Sweaney to your Favourites.

Patrick Schwerdtfeger has sinced written about articles on various topics from . Patrick Schwerdtfeger is a licensed Mortgage Banker located in Northern California. He is the creator of Beyond the Rate, a detailed and candid podcast series providing. Patrick Schwerdtfeger's top article . Bookmark Patrick Schwerdtfeger to your Favourites.
All Types Of Small Dogs
They get easily attached to their owners and suffer from separation anxiety at times. Overall, these dogs are very healthy, living anywhere from fourteen to eighteen years
 
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