Guide to Technology

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Covey Highly Effective People

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Of course just like there are different people there are also different websites and depending on what you offer these may not suit your business type.



As you read through them look at whether you are currently using them and if you are not whether it is worth testing it out for effectiveness over a few months.

Articles

Writing articles is still one of the most effective ways to drive traffic to your site. Not only because the article site will feature them but also because other people will use them in their blogs, on their websites, in their ezines and in other places online.

As each article contains your bio that includes your details and website (which must remain as part of the conditions of people using your article) you are being promoted by other people for no cost!

Using an article distribution service is one the quickest way to ensure your articles is featured far and wide.

Social networks

Social networks are websites that are driven by the community. So they provide community driven content which means there are people constantly visiting the site.

This has to be one of my most active traffic generation methods and there are plenty to choose from.

I join because they allow me to post events, classifieds, bulletins and messages that other people will read. In addition you also have your own profile that allows you to talk about who you are and link to your website(s).

Another popular web 2.0 site is called Squidoo.com and allows you to set up a lens which is a website containing information that you want people to know. Squidoo lenses usually appear on the front and at the top positions in search engines so when you use your key words effectively even if your website isn't at the top of a search chances are your Squidoo lens will be so its worth taking the time to create one.

Podcasts

A podcast is an audio which has been given a special xml link.

The great thing about podcasts rather than audio is that people can download your audio mp3 file and listen to it whenever they want to using their ipod, PDA, computer or other device.

The other great thing about podcasts is that people can subscribe to them using an RSS link which is shown as an orange button. A subscriber clicks on that link and all your podcasts are automatically downloaded, which means they do not have to keep returning to your site to download your latest podcast.

Blogs

I love blogging and I blog a lot. Blogging provides you with an opportunity to add posts daily about what your business is doing and of course add links to your websites. Search engines love blogs because of their regular, fresh, updated content.

One of the most popular blogging platforms is wordpress.org and remember you do not have to settle for one blog either because as long as they are on different platforms you can include the same information in all of them.

At a recent internet marketing seminar Armind Morin told us during his talk that he has 9,000 blogs! So do not limit yourself to owning just one if you want to use blogs as a money making business tool.

Make sure you include your blog and podcast feed in feed burner because this will add to your ability to attract targeted traffic.

Social Book Marking Sites

It has now become popular to add your articles, blog posts, videos and podcast to popular social book marking sites like Technorati, Digg and Del.ici.ous because people can vote on them as well as save them for future reference.

These are fantastic places to get instant targeted traffic because people will naturally come over and take a look at your site after reading your post on a social book marketing site.

Also if people are interested in something you have shared or said they have the ability to tell other people about it and this is one of the easiest ways.

The thing to do here is to make sure that your post is key word rich so that you will also rank high if someone searches the site for that key word on the site.

So those are my top 5 although along with articles I would also rate press releases highly too if you can afford to send them out.

If you can not afford a press release these top 5 methods are all free to take part in and can give your internet based business a great start.
Covey Highly Effective People
Here are 4 Keys to Doing it RIGHT!

1. Never Lie to Your List. EVER.

Many people who write ezines have a tendency to "stretch the truth" when they write. Not a good idea. You will inevitably be found out and your relationship with your list will be damaged. In many cases, beyond repair. If you're not yet making a gazillion dollars, don't worry. Be truthful and explain to people where you are and what your REAL data is. As you grow, your list will respect the fact that you were honest with them from the start.

2. If You Make a Mistake, Admit it!

I now have a list of over 130,000 people. A couple of years ago I did a video with a guy who claimed to have some "miracle" product. I knew and trusted this guy. It turns out it was a scam. After discovering that I had promoted a bogus product I sent out an apology to my list. I told them I had been duped. I got a flood of positive emails in response. Everyone can understand and forgive mistakes. What people will NOT forgive is cover-up. Just ask Richard Nixon (or his ghost)!

3. Share Some Personal Info

Although I write a business ezine, I always give my list some snippets of what's going on in my life personally. People gain trust in you and your material by knowing that they are dealing with a real person. Share some of the personal side of your life. BUT, remember, don't go TOO far. There is such a thing as T.M.I.

4. Balance CONTENT with SALES PITCH

Whenever I buy a product or sign up for a list I'm amazed. I start to get a flood of pitches. If you're like me, you immediately unsubscribe. It took you all this time, energy and money to get a subscriber and now they are gone. Why? Because they want you to feed them good information before you try and sell them something. The ratio I try and keep is about 4:1. I try and give people at least four times more content than sales message. Keep a ration like this with your list and your unsubscribe rate will stay low. Violate this rule and your list will dwindle. QUICKLY.

5. Randomize Your Delivery

Many will disagree with me here, but it has worked very well for me. I try and send out my ezine at NON-REGULAR intervals. A couple of ezines I get arrive on the same day every week. This may work for them, but it doesn't work for me. I will send one ezine out and then not send one for 9 days. Then send out three in the next week. I mix it up. I try and keep people "guessing" both in the area of my content AND my delivery.

Follow these 5 suggestions and your list will be loyal and buy more from you. I know. I do it and it works.
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About Author
Both Diane Corriette & Fred Gleeck are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Diane Corriette has sinced written about articles on various topics from Web Development, Credit Cards and Your Online Business. This article has been taken from the booklet 15 ways to drive traffic to your website which is available athttp://www.howtobooklets.net/catalog2.html . Diane Corriette's top article generates over 246000 views. Bookmark Diane Corriette to your Favourites.

Fred Gleeck has sinced written about articles on various topics from Writing, Site Promotion. Fred Gleeck is an information marketer. He is the author of 15+ books and marketing and marketing related topics. He is known as "The Product Guru" and "The King of Content." To get 5 of his ebooks for FREE go to. Fred Gleeck's top article generates over 8100 views. Bookmark Fred Gleeck to your Favourites.
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