Until recently, mortgage trigger leads came in



one flavor - daily mortgage triggers. By

definition that means they are batched by the

credit bureau overnight including only those

individual who had their credit pulled for a

mortgage and delivered promptly the next day.

Sounds simple enough, right?

Alas, here is where the confusion sets in. Out of

the 3 major bureaus, only Equifax and Trans Union

deliver a true daily lead product. Experian has a

trigger product that is batched weekly.

Again it seems pretty straight forward right?

Many companies are promoting the Experian offer

as a daily trigger product. How you ask? The

simply break up the file and batch it out to you

on a daily basis. It's a play on words. You ask"

do you have daily triggers" and they respond yes.

The truth is those aren't 24 hour triggers,

merely week old triggers that are being doled out

one day at a time.

How do you identify daily triggers?the source and

the price.

If you see triggers at $0.30 each - it is a week

old to 30 day old trigger - virtually worthless.

You loan officers will hate calling on these

because they have already been overworked by

other loan officers at other companies that

bought them daily triggers. These triggers often

have names like acquisition triggers, weekly

triggers, etc.

Using "aged" triggers is like finding a "needle

in a hay stack". Don't fall for their hype. They

want you to believe that using a 7-30 day old

list is going to be just as good as a trigger

list compiled from people whose credit was pulled

yesterday. I don't care how slice it, that just

doesn't compute

True daily 24 hour triggers offer the most potent

opportunity for you to maximize your marketing

dollars by closing more loans. 24 hour triggers

are like having a crystal ball to see who is in

market for a mortgage right now. Nothing else

compares to mortgage triggers.

Ask yourself a question, do want to eat a loaf of

bread baked yesterday or a loaf that was baked 7-

30 days ago. Mortgage triggers aren't fine wine,

they don't get better with age - they just get

stale just like the bread.

To further complicate matters, some leads

companies are now selling aged mortgage triggers

from Equifax and Trans Union. Again, they are

dirt cheap and not worth any price, no matter how

small. Buying them and running them through a

dialer isn't going to yield a positive ROI. Trust

me, I have countless clients who have tried and

failed going the "cheap" route on old, aged

mortgage triggers.

How do you safe guard against getting duped. If

the market price for a product is $3.00 and you

see an ad for the same item at 90% off?doesn't

your alarm bell ring? Of course it does.

Don't buy mortgage triggers from a company that

sells both aged triggers and 24 hour triggers. We

recommend that you buy them only from companies

that meet the following criteria.

1.They specialize in and sell only 24 hour

mortgage triggers. A company that only sells 24

hour triggers will be well versed on how to

assist you in being successful and compliant

2.Stay away from the mortgage marketing shops

that sell everything. Good companies find their

area of expertise and the stick with. The

companies that sell telemarketing leads, internet

leads, direct mail, lists, and countless other

products are only interested in having "something"

to get you to spend your money.

3.Never buy leads from a telemarketing company.

They often sell low cost leads. Why you ask?

Because they take the data you buy and "recycle"

it for use on all their other clients.

4.RUN away from companies that don't require you

to have a Subscriber Account Number (SAN#). Every

mortgage company is America that is making

outbound calls to prospective clients is required

by law to have one and to call only in the area

codes in which they hold a valid registration.

Don't fall for claims that you can "piggyback"

off of their SAN# - it's illegal.

5.Don't forget - mortgage triggers are FCRA

regulated leads. They require a firm offer of

credit, pre-approved FCRA compliant scripting

INCLUDING the proper Opt-Out notifications and

FCRA compliant firm offer language and layout if

you are doing direct mail.

You don't have to navigate this by yourself. The

mortgage marketing professionals at

MortgageTriggers.com are here to help.

Have questions or are you ready to get started?

Call us today at 1-877-684-8747.

Mortgage Trigger Leads are our ONLY business.

Jack Johnson

President

jack@mortgagetriggers.com