This week, for example, Joel Comm announced the release of his Adsense templates package. Within the last few days I can honestly say I have been completely and utterly flooded with emails about it - I've literally had forty or fifty different emails from different marketers.



Literally everyone has jumped on the bandwagon. Almost every marketer, guru and IM site owner has been pushing this program to earn a bit of commission.

And before you read on ... I'm not promoting it to you! There's no sales pitch within.

I'm not writing to guru bash or criticise people with big product launches. I'm not writing because I am envious of their success or frustrated with my inbox being filled up.

What I am writing to you for is to analyse this product launch so we can learn how to improve our own launches and businesses.

Joel Comm has performed a text book launch of his product and you know as well as I do it will sell out in a few days and make Joel, and his affiliates, a fortune.

Many people do criticise these big launches, and in the same breath wish they could be making more money on line.

I am a practitioner of Neuro Linguistic Programming (NLP) and a big fan of modelling. Modelling is where you learn from watching and then emulating other people. Our kids do this all the time - it's how they learn.

We can learn from people like Joel how to launch our products and improve our business and profits.

Firstly make sure you have identified a good niche in the market and have created a product with high perceived value. Joel's product is on just 2 CD's yet he value's it at over $32,000!

Next prepare lots of affiliate resources such as pre-written emails. Don't just prepare one, but prepare a few to build up to the launch and then some post launch emails too. This makes sure your affiliates can maximise their earnings (and yours too).

Ensure that you sales copy and affiliate resources are professionally written and really sizzle.

Next approach everyone you can think of about becoming an affiliate and promoting your product. Offer people with big lists an extra payout.

Create a leaderboard for affiliates so they can see who is making the most money. Most big name marketers aren't motivated by money, but by competition. By playing the big names off against each other through this leaderboard you can get them promoting your program to their list repeatedly.

Make sure that you have your website and download hosted on a dedicated (NOT shared) server. This makes sure you don't upset your hosting company by using too many resources and get your site shut down. Always, always, always over estimate how much you will need and get more than you think you will need. This ensures you will be able to meet demand and keep your site up.

Make sure that you have sufficient bandwidth to cope with demand. Not only for downloads, but for page views as well. The last thing you need is for your site to be unavailable and for money to be lost.

Whether you are using your own merchant account or a third party payment processor, make sure they are aware of the launch and that you will be getting money into your account. Some of these companies will shut you down if they think you're account is being used for suspicious purposes.

If any of these above three happen then all your hard work preparing for your product launch will be lost. It's vital to be prepared for your launch and to ensure your server will stay up.

I can remember a colleague recently releasing a piece of software and it sold incredibly well. In just a few hours he'd brought in thousands of dollars of pure profit and then his payment processor shut him down for "suspicious" activity. It caused a very sleepless night and a lot of lost profit.

A successful, well planned product launch can make the difference between a million dollar day and your product launch falling flat on its face.

When you see one of these big product launches come by, don't grumble and moan about it. Instead, examine the product launch and learn from it. One day you may well be performing a similar launch and be on the other side of the fence.