Brochures should be treated as much. It is an advertising material intended as a resource for potential customers. The content should follow the standards of good marketing or advertising concepts too.
Brochures needs good copywriting that will attract attention, develop interest, build desire, and call your clients to action. And the standards of design: harmony, legibility, and composition should all be observed as well. Working with these set of standards actually makes the job even more challenging.
Brochure Printing and Marketing Strategies
Remember the old advertising adage: Marshall McLuhan's “the medium is the message?” Brochures should be exciting and should be brought to its prime for truly successful marketing strategies.
1. Use high quality prints. Either they be in full color, monochrome (single color), duo-chrome (two colors), or black and white. High quality prints should give you good contrast and sharp images.
2. The quality of your prints will always reflect on the personality or image of your business. Attention to detail is often a characteristic that customers look for in all kinds of business.
3. Observe variety. Brochures may be printed in different sizes and even done with different folds. The tri-fold legal size paper may have been effective over the years, but the growing competition nowadays pushes the envelope further.
a. Size comes in almost all varieties. A printing company can offer to print the brochure in 5.5 x 11, 8.5x11, 8.5x14, 11x17, 11x25.375. Aside from 8.5x11, these standard sizes can be used to help you stand out. Have them folded in different ways to get more variety.
4. Small is beautiful. Printing in smaller sizes is also becoming a fad. Print a smaller size with several pages that can be folded in accordion style or Z-fold. Make your brochures more handy then every by scaling them down, perfect to be carried like wallets or inserted between planners. Custom sizes are usually more expensive than standard prints, but consider it at the price of flexibility.
5. The material use for your brochures can speak volumes. Brochures can be printed on thick cover paper or regular ones. Cover paper (the same thickness as the cover of regular magazines) can be used effectively for large tri-fold brochures that can be handed out in strategic places such as conferences, network groups, or in the store per se.
6. Direct mail marketing. Brochures can be lightweight materials too, ideal to be sent out in your direct-mail-marketing campaign.
Following the laid-out formula or rules for your marketing campaign is a good way to carry out your strategies. Use the new technologies and trends to push you and your media to innovate. Creative advertising lies in finding the balance between conformity and experimentation. See how you can effectively observe these for your brochure printing the next time around.
In addition to that choosing the right printing will significantly play an important role in bringing quality prints. And since your brochures are your business presentation, make sure that you were able to include all the necessary information needed by your clients.
Data Mining Techniques For Marketing Sales And Customer Relationship Management
These days, whether you have predominantly an offline or online business, it makes good sense to use both online and offline promotional strategies. Combining online and offline activities will enable you reach more people; some of them whom you would never have reached online, and vice-versa. However, it is entirely up to you what mix of active and passive techniques you use in your promotional campaign.
So, what is an "active" promotional technique? It means:
1. You are personally involved in marketing activities.
2. You are physically interacting with a potential customer.
3. There exists a 2-way conversation.
Examples of active techniques are:
* Networking
* Talking on phone
* Conducting speeches/Teaching classes
* Writing emails or letters
* Product demonstrations
* Trade shows
* Grass roots marketing
Passive promotional techniques means there exists one-way communication, and there is no physical interaction.
Examples of passive techniques are:
* Web site
* Direct mail
* Email newsletters/e-Zine
* Advertising
* Pay-per-Click
* Brochure/flyer distribution
* Publish an article or book
* Public relations
* TV appearance or radio talk show
Ideally, you will want to use a combination of active and passive promotional techniques in your business.
The method I teach my clients to use to help them easily identify which techniques they will use to promote their business is called the "Pie in the Sky Marketing Method". Each "slice" of the pie represents one type of marketing tactic. You can create your own "pie" by following these 3 easy steps:
1. Brainstorm and write down a list of tactics you can use to reach your market niche. Keep in mind the: - Cost
- Ease of implementation, and
- Potential success of each tactic you write down
Narrow the list to the most feasible marketing tactics, using the above-listed criteria. Choose eight marketing tactics.
2. Take out a sheet of paper, and draw a large circle in the center. Draw 4 lines to create 8 slices.
3. Write one marketing tactic in each slice of the pie.
When you fill in each of your pie slices with a tactic, be sure to include tactics (marketing programs) that speak to your strengths. In other words, if you don't like public speaking, perhaps instead you can interview important people and write about what they said.
Once you have identified the chosen marketing tactics you will use to reach your market niche, you will then attach an implementation schedule to them.
For example, if you want to publish an e-Zine, you may decide to send it out bi-weekly. Or, maybe you decide to give a free talk one time per month to your market niche. Get the picture?
The key to marketing success is consistency. You can't expect to do something once or twice and achieve results. Implement your chosen promotional techniques on a daily and weekly basis, and watch your income soar!
Both Jennifer Abejuela & Vicky33110 are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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