You may not realize it, but many of your website visitors form an immediate opinion about you and your website. They can't help themselves. Their instant opinion is formed in their subconscious mind. This happens automatically, and you might wonder why. This reaction comes regardless of the words and text on your web pages. In fact, their instant opinion is formed before the visitor will have read a single word of your copy.



You might also have invested in some really great pictures or images on your site. I'm afraid this will carry zero influence on your visitor's instant opinion. Nor does your offer matter. You could be promoting a sensational deal, like selling dollars for dimes. But this too, will be overlooked by the site visitor. This is because the initial reaction to your website is instant, and occurs the moment the page appears in the browser of your visitor. By now, you are probably wondering just what it is that has this power. Exactly what can have an immediate reaction in your site visitors. You may have already worked out that the answer is colors. Your visitor's instant opinion of your website is primarily due to the color scheme which you have used.

The spooky thing about this is that as a web page viewer we can do nothing about this. Colors evoke an intuitive reaction which we have no control over.' There isn't anything we can do about this. Colors has an affect on each of us. Companies have known about this years. You will find they spend millions in developing the appropriate colors for their new products and marketing campaigns. What they fully understand is the psychological power of colors. And they use this to the maximum in their promotions. In their business propositions, the big companies understand that the use of appropriate colors is a key element. What webmasters have to realize, and this can be very important, is that the same color psychology applies to our web pages.

The color scheme on your web pages can tell your visitor different things. The colors could convey a negative message, in which case be prepared for your visitors to leave your site very quickly. No matter what your website is about, it may simply be unsuccessful due to the colors you're using. Forget the text, it might never be read! The good news, however, is that you can use colors to engender a really positive reaction. This color psychology is nothing new. This has been with us for generations. No matter who we are, emotions are conveyed to our subconscious through the use of colors.

The trick is in conveying the right feeling. A certain color combination might convey a nice feeling. Yet another, could convey bad feeling. If you do this, then you will be conveying a trust, sense of belonging and warmth. Conversely, the feeling sent may be one of distrust, coolness and rejection. Here is a list of colors showing the types of feelings each will evoke:

RED

Love, strength, sense of power, danger, energy, leadership, excitement etc

ORANGE

Playfulness, courage, confidence, steadfastness, cheerfulness, friendliness, comfort etc

YELLOW

Caution, organization, curiosity, joy, amusement, intelligence, brightness etc

GREEN

Nature, health, money, harmony, food, life, healing etc

BLUE

Love, patience, stability, tranquility, trustworthiness, peace, acceptance etc

PURPLE

Nobility, luxury, royalty, independence, ambition, dignity, wisdom etc

BROWN

Reliability, durability, nature, tribal, primitive, earthiness, comfort etc

BLACK

Sophistication, power, style, formality, dramatic, health, elegance etc

WHITE

Cleanliness, easy, innocence, purity, fresh, simplicity, goodness etc

In summary, the color scheme you use on your web pages need to be reflected by the product or offering you make. The subconscious mind of your visitors will automatically relate the color of your page with the message that's on it. If you give out a mixed message in terms of color and offer, the subconscious mind will not even attempt to reconcile the two. Which means, your visitor will be lost. You should spend time in determining what are the right colors for your web pages. Try and make sure your colors and message are in harmony. Only by doing this can you make your website fully productive, and you will make more money from it. In summary, the difference between the right and wrong color scheme on your website can be the difference between profit and loss.