People who visit your website usually form an instant opinion about you and what your website offers. They can't help themselves. Their instant opinion is formed in their subconscious mind. It happens automatically. Your site visitors can't help themselves. This reaction comes regardless of the words and text on your web pages. And yet your visitor will still form their instant opinion without even reading a single word of your costly copy.



It doesn't matter either, whether the quality of the images on your website are of the highest. You might think if you make an unrepeatable offer, that your visitor is bound to be swayed by that! I'm sorry, the instant opinion clicks in, and your brilliant offer lies unseen. This is because the initial reaction to your website is instant, and occurs the moment the page appears in the browser of your visitor. You may have guessed there is something subliminal at work here. In a way, that is right. Immediate opinions are formed by visitors to every single website. This may surprise you, but the answer is colors. Your visitor's instant opinion of your website is primarily due to the color scheme which you have used.

The reason this happens is because we all react psychological and intuitively to colors. There isn't anything we can do about this. Colors has an affect on each of us. As you will know, millions are spent by big companies in deciding the correct colors of new products and in their marketing campaigns. Big companies realize that colors are a psychological feature, and they can influence our reception of their marketing. In their business propositions, the big companies understand that the use of appropriate colors is a key element. And so it is in web design. The colors of your web pages also convey feelings and emotions to the subconscious mind of your visitors.

The fact is, the color scheme you use on your web pages can have the effect of causing your visitors to very quickly click away from your website. No matter what your website is about, it may simply be unsuccessful due to the colors you're using. Forget the text, it might never be read! But don't despair. By using a different color scheme it is quite possible to influence your web page visitor to react positively to you and your offering. This isn't a new discovery. The psychological power of colors is well known in the offline marketing world. It's been around with us for decades. No matter who we are, emotions are conveyed to our subconscious through the use of colors.

The trick is in conveying the right feeling. A certain color combination might convey a nice feeling. Yet another, could convey bad feeling. Your choice with your color selections is to send a sense belonging, trust and warmth. If you get your colors wrong, you could be conveying negative feelings like distrust, rejection and coolness. The following list of colors indicates the feelings and emotions with which they are associated:

RED

Danger, love, strength, excitement, leadership, energy, sense of power etc

ORANGE

Confidence, cheerfulness, steadfastness, courage, comfort, friendliness, playfulness etc

YELLOW

Caution, organization, brightness, joy, amusement, intelligence, curiosity etc

GREEN

Health, food, life, healing, money, nature, harmony etc

BLUE

Patience, acceptance, trustworthiness, love, stability, peace, tranquility etc

PURPLE

Independence, luxury, royalty, dignity, wisdom, ambition, nobility etc

BROWN

Nature, reliability, primitive, comfort, durability, tribal, earthiness etc

BLACK

Style, elegance, sophistication, dramatic, power, formality, health etc

WHITE

Easy, fresh, purity, goodness, innocence, simplicity, cleanliness etc

In summary, the color scheme you use on your web pages need to be reflected by the product or offering you make. The subconscious mind of your visitors will automatically relate the color of your page with the message that's on it. If you give out a mixed message in terms of color and offer, the subconscious mind will not even attempt to reconcile the two. And you will lose your visitor. It is important therefore that your website uses the right color scheme. Only by doing this can you make your website fully productive, and you will make more money from it. In fact, by getting the right colors on your website you could be looking at the difference between making a profit or a loss.