Buyers aren't limited to only buying one item at a time, either: they can enter how many they want and then just click Buy it Now to get them. If you're selling small things loose, then this can be really great ? instead of selling them in packs of 50, you can sell 24 to one person and 95 to the next. It lets buyers save money by buying exactly what they need, and it lets you offer them the flexibility to have as many or few of an item as they want.



With Bidding.

Dutch auctions can also be done by bidding, but the process is rather complicated. Buyers bid a price and say how many items they want, and then everyone pays the lowest price that was bid by one of the winning bidders. Let's say there are 10 of an item for sale. Anne bids $5 each for 4, while Bob bids $4 for 6. Anne will get her 4 and Bob will get his 6, but they will both only pay $4.

Here's another example. If there are 5 items for sale and Anne, Bob, Carol and Dean want to buy 2 each, then obviously someone is going to lose out. Whoever bid the lowest will only get one of the item. If Anne bid $5 each, Bob bid $4 each, Carol bid $3 each, and Dean bid $2 each, then Anne will get 2, Bob will get 2, Carol will get 1 and poor Dean gets nothing. So then: how much they pay for the items?

Starting to sound like a particularly evil math problem, isn't it? The answer is that everyone will pay $3, as Carol's bid was the lowest one that won anything. If you have trouble getting your head around that, then don't worry ? everyone else does too! That's why Dutch auctions with bidding are so rare.

In fact, even eBay's normal one-item auction format has all sorts of problems, not least of which is auction sniping. Snipers are buyers who come along at the last minute to bid a few cents more than the highest bidder and win the item. Your buyers will find this infuriating ? and you're the only one with any power to help them out by stopping it. The next email will show you what you can do.