The scientists conducting research on Generic Cialis rarely interacted with the men who were asked to sell that product. On one afternoon in 2006, however, the two groups did get together. The executives who arranged that meeting hoped to find a better way to prevent leakage of information about findings made in the company laboratories.



The executives had received information on a couple of ways to detect information thieves. The executives wanted to get input from the scientists and marketers on those potential detection methods. The executives hoped to receive feedback on the degree to which such detection methods might cut-off leakage of information to those making and selling Generic Viagra

First the two groups studied a method that involved use of electronic watermarks. Such watermarks could be put on documents that were passed through a special Xerox product. The Xerox product put an invisible serial number on each document. That invisible serial number does not show up on a copy of the original document.

The executives had considered purchasing that special Xerox product. It would allow them to mark papers with information on Generic Cialis. If any of those papers were stolen, it would be possible to trace them.

One scientist was familiar with the watermarks. He had also learned about one reason why the executives might not want to use them. The scientist admitted that a thief could get caught, if he provided valuable information to the makers of Generic Viagra. At the same time, however, use of the watermarks would anger the members of the ACLU. That would give the company bad PR.

The executives then asked those at the meeting to examine a second detection technique. It involved use of copyright traps. All company documents with valuable information would receive some faked information. The company executives could then watch for statements that included that faked information. The holder of that faked information could be charged with possession of leaked material.

One of the marketers had read about that detection method. The source available to the marketer (an issue of Wired Magazine) had said this: “Best for protecting that epic encyclopedia of sex positions you spent decades researching.” The same source had also provided the marketer with this advice: “Courts have ruled that just like real facts, fake facts can't be copyrighted.”

Keeping that advice in mind, the marketer suggested to the company executives that they not plan to use copyright traps. The executives agreed. The head of the marketing department finally turned to the other marketers.

“It looks like we have no good way to identify how information on planned improvements in Generic Cialis might reach our competitors. For that reason, you will need to step up your efforts at selling our ED pills. You will have to work harder than the salespeople who want to market Generic Viagra.”

In order to add a lighter note to the meeting, the head marketer closed with these words: “Hey, Bud, you need to spend less time doing research on sex positions and more time selling our ED pills.”