Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment.
Abandonment
“Abandonment" is one of those terms that has a unique meaning when applied to the Internet. The term refers to reasons why a user abandons a site before taking the action the site owner desires, typically purchasing a product or making an inquiry.
There are a number of beautiful sites on the Internet with unique innovations. Unfortunately, these sites rarely turn a profit or unnecessarily limit their profit potential. Site owners must focus on only one thing when building a site – converting visitors to customers. To avoid abandonment issues, you should focus on the following:
1. The site should always load as quickly as possible to accommodate visitors that are using 56k dialup modems.
2. The site should be designed for ease of use, not “what looks good."
3. All advertisements must click through directly to the items that are being searched, not the home page of the site.
4. Site pages should be kept short to improve load times.
5. Information that is not germane to the product or service should be removed.
6. Flash, music and other “atmosphere elements" of the site should be removed or optional to speed up load times.
7. Signing up for the site newsletter must be incredibly easy.
8. Customers should be required to fill out the minimum of information to make a purchase.
9. Newsletters should be issued in HTML and text since some email systems do not accept HTML.
10. All images should be compressed for quick loading.
11. All links and emails must also include AOL friendly equivalents.
12. All emails must have automatic text wraps at 60 spaces so that the recipient does not receive a disjointed mess of code in their email box.
13. Email communications from the public must be responded to within 24 hours.
14. Communications made after business hours must be responded to first thing in the morning.
15. The site should offer accumulating bonus points for purchases that eventually lead to a “free gift"
16. When an order is shipped, an email should be sent to the customer telling them as much.
The list is fairly endless, but you should always view site designs and advertising from the perspective of the customer. The universal question for each project is, “How could we make this easier for customers?" By emphasizing this approach, you will bypass many of the problems you see on the net and avoid wasting your advertising dollars.
Don't Turn Back Colby
Holding off the effects of old age is a good thing; being able to turn back the clock is a great thing. When looking for anti-aging products, you are probably interested in something that will do both - not just keep you looking as young as you are, but something that will help you to look even younger than you are. There are of course no miracle cures in a bottle or pill; if there were, everyone would be using them. But there are some anti-aging products that are very helpful in not only protecting the skin from damage that makes it look old but in helping it to reclaim its lost glow as well.
The biggest threat to skin's vitality and good looks is the sun, along with things such as pollutants, cigarette smoke, and weather. The best anti-aging products will be those that protect the skin from these elements. This means a sun block for use in the morning and all day. If the products contain antioxidants, this is also beneficial. These are the elements that help to destroy free radicals, the chemicals that break down healthy cells. Many anti-aging products will advertise both these ingredients, but you should always make sure your skincare products have them.
As with all other systems in the body, the skin needs vitamins in order to be healthy. Vitamins A and E seem to be the healthiest for skin; look for anti-aging products that have a high concentration of these. Vitamin A may be advertised as retinol or Retin-A.
Of course the best anti-aging products aren't really products at all but habits and lifestyle choices. Proper exercise will mean more fresh blood and oxygen to the skin on a regular basis and this can help the skin repair itself and keep itself looking fresh and glowing. Adequate hydration is important for the skin as well; if you don't have enough water in your diet the body will take it from the skin, which will produce wrinkles, and give it to the muscles and vital organs. Drinking water may be one of the best anti-aging products you can give yourself.
A 2006 article in the Journal of American Medical Association suggested that by periodically restricting our caloric intake to as little as 890 calories a day, or fasting, resulted in a decrease in insulin levels and body temperatures, another two biomarkers of longevity. Restricting calories helps to eliminate the free radicals by burning off more calories than you take in thus reducing the amount of fat stored in the human body.
There are no anti-aging products that are going to work if you don't use them regularly. Nothing is such a miraculous cure that you can use it once in awhile and expect to have positive results. Make a habit of setting aside enough time before you go to bed each night to go through your skincare routine, and use your appropriate products every morning as well. This is the best way to help your anti-aging products work.
If you're vigilant with your anti-aging routine and use the products we've described, as well as take care of yourself overall, you're sure to see results.
Some other common vitamins and over the counter products can help with the anti aging process such as Zink and Tea Tree Oil.
Zinc is needed for healing and maintaining healthy tissues. Amino Acids are the building blocks of protein and are the vital components of skin, hair, muscle tissue, the body's organs, blood cells, various enzymes and hormones. Zinc also has a profound influence on the body's ability to resist disease.
Tea Tree Oil has natural anti-inflammatory properties and helps sooth and treat problem skin. It is used to help tighten pores and firm skin for a more youthful, healthy appearance.
Always consult your doctor before using this information.
This Article is nutritional in nature and is not to be construed as medical advice.
Both Halstatt Pires & David Cowley are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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