It is obvious that you will have to be serious about your business if you are going to make it big on ebay - just like in any other business activity. As such there are a lot of things to consider, like a good business proposition, marketing, customer service etc.
However, for anyone trying to sell anything on ebay there are actually two "secrets" that will make a world of difference.
The ebay selling master knows that...
I remember hearing a Chinese story once, about a master doll maker; His most talented apprentice had become a very skilful doll maker himself. But, although his dolls where technically just as good as the masters, there was still something missing. Something so obvious that anyone could tell the difference, yet no one could put their finger exactly on what made the masters dolls so much more impressive.
Finally, on the masters deathbed, the apprentice asked the master what his big secret was. The master then took one of the dolls that the apprentice had made, gave it's face a gentle push so that the mouth and eyes lifted into a friendly smile.
This was the whole secret.
Now, like I said there is obviously more to it than this when it comes to selling professionally on ebay. But the two most critical elements to any ebay auction are
- The item description
- A good picture of the item
Getting these right sounds simple enough, but as a customer you will still se a great deal of poorly written descriptions and non-representative images, or no image at all. This will, in most cases, make you as a potential buyer think twice before placing any bids with this particular ebay merchant.
An item description that sells
The most important part of any eBay listing is the description of the item. Get this right as a seller, and you have already won half the battle.
It is easy to understand that the description should "sell" the item for you, but don't go overboard and write a "shopping channel" style sales pitch. In fact, the most important thing is that the buyer gets as good a picture as is possible about the product, without holding it in his or her own hands.
Think about it for a moment, if you where going to bid a lot of money on something. you would definitely want to know that it's wort bidding for in the first place - right?
You want to know exactly what model, year, manufacturer etc. the item in question is. Is it used or brand new? Perfect condition or slightly damaged? If it's some kind of clothing, is it definitely your size etc.?
For whatever you are selling you want to place yourself in the customers shoes and ask yourself: "what would I want to know about this product?". Then be as thorough and honest as possible about your items peculiarities in your description. And if someone emails you with a follow-up question, be quick to respond. If you are selling a certain type of product on a continuous basis, it is naturally also a good idea to keep track on what additional questions you get, in order to further improve your item descriptions.
A great description will bring you the right kind of customers, who feel comfortable with buying from you. Make a really cryptic or outright deceitful description and you risk end up being regarded as another ebay con artist.
A picture sells more than a thousand words?
As an ebay professional you will definitely want to brush up on your skills in photography. A good picture will by no means cover up for a poor item description, but it will definitely help tip the scales even further in your favour. Leaving the picture out is simply not an option in most scenarios. Trust me, the additional effort spent on this will pay you back in spades.
It is no coincidence that most ebay PowerSellers are also pretty skilled photographers. Buing that shimmering dress or antique vase feels so much better, after having seen a picture of tha actual product.
The only situation where you could use some type of stock photo, is if you are selling some kind of brand new product that will look the same no matter where the customer buys it. Still, if the manufacturer can't provide you with attractive and detailed photos, you might want to take your own pictures anyway.
Good digital cameras are cheap these days, so every ebay entrepreneur should definitely have one.
If you are aiming for long term success on ebay, there are definitely many other things you will need to learn. But mastering the item description and photo will definitely be one of main the goals on your journey towards ebay selling mastery.
Ebay Selling For Dummies
1. the way they got started on their individual paths to success, and
2. the number of additional sales they COULD have made if they had just learned a little more about one other subject internet marketing.
EBay SELLERS ARE MADE NOT BORN
almost everybody selling things for a living, or at least for a recognizable income, on eBay started the same way by intentional accident. Usually, they have become intrigued by the phenomenon, looked around their house and found a few things to test the waters with, and after that, they were hooked! That's the birth. After that comes evolution.
Once they run out of things to sell, but have been struck by the business opportunity lurking on eBay, they have to find other sources of eBay merchandise. This problem is solved in various ingenious ways. Some link up with a wholesale drop ship operation, some find merchandise elsewhere, such as at auctions and estate sales, while some create their own products.
Having gotten a product source, they still had to learnlearnlearn. In general, becoming a success at selling on eBay is comprised of varying amounts of research, study, trial-and-error, failure, success and luck.
WHAT eBay SELLERS DON'T KNOW
many eBay sellers arrive at this particular internet business niche independently of a previous internet marketing experience. As a result, while successful in their own area of expertise, eBay, they often miss cues and opportunities that an experienced internet marketer would pick up on or take advantage of. They lack knowledge of ways that they could expand the auction success by applying some standard internet marketing techniques.
BEYOND EVOLUTION
eBay has now been such a successful internet phenomenon for long enough that the evolutionary path of eBay selling has produced experts. In true entrepreneurial spirit, some of these experts are now sharing their hard-won knowledge by publishing courses on the subject. As in many things, there are good courses, there are not-so-good courses, and there are plain awful ones. Their prices range anywhere from a few dollars to a great many dollars and the process is still new and fluid enough that few, if any, can truly claim to be major players.
ONE BENEFIT MOST eBay SELLING COURSES OFFER
many people do not take the plunge simply because of an uncertainty and fear of failure due to ignorance. If they have visited the eBay site, they have often been over-whelmed by all the links, warnings, and terms specific to eBay. It seems as if they have wandered into a meeting of a secret organization and lack the password and handshake, and they feel that anything they do will be greeted with derision, if not complete animosity.
One thing that almost any course about selling on eBay can do is familiarize you to some extent with the experience. That will erase some of the fear and uncertainty. A GOOD course on selling on eBay can cut your evolutionary time considerably because the author will have already been there and can guide you past some of the pitfalls and help you mutate more quickly than you could grow through simple evolution. The lag time between first eBay auction and the point where you consider yourself to at least be skilled at the process, if not yet wealthy from it, can be cut considerably.
Although not immediately necessary to learning the eBay process, learning something about internet marketing as well can help you expand your opportunity beyond just the auctions. Fortunately, there are eBay selling courses that cover at least some of the internet marketing aspects as well.
HOW TO GET STARTED
The easiest way to get started selling on eBay, with or without a course, is to do what so many others have done. Look around the house and find a couple of things you think SOMEONE will possibly want to buy. Remember, the purpose here is to learn the process, not to get rich. In fact, even if the item doesn't sell, you will have benefited from the experience. Be aware, however, that you will have fees to pay even if your item does not sell. This is not a terrible thing because, unless you have bought every possible option, these costs should be minimal. Chalk it up to tuition. Anyway, if this test develops into a real internet business those expenses become tax deductions.
RECOMMENDATION?
Give eBay a shot with a couple of sales of things you already have just to see what's going on and how you feel about it. If you believe that this might be a business you want to get involved in, get yourself a course and learn a little bit more about the business before you leap in with both feet or with your wallet in your hand. It's better to spend a few bucks up front and realize the experience is not for you, than it is to spend a lot of bucks and experience a great deal of frustration only to learn that you should have let this opportunity pass you by.
Both Tim Andersson & Pipe are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Tim Andersson has sinced written about articles on various topics from How to Sell on Ebay. Tim Andersson is the author of the popular ebook eBay mastermind. More ebay selling secrets, tips and information is available on his web site. Tim Andersson's top article generates over 590 views. Bookmark Tim Andersson to your Favourites.
Pipe has sinced written about articles on various topics from Computers and The Internet, How to Sell on Ebay and Writing. For more useful tips & hints, please browse for more information at our website: - http://www.mining-auction-gold.com. Pipe's top article generates over 14800 views. Bookmark Pipe to your Favourites.
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