But no way, there it was in bright packaging and just at the perfect eye level of your youngster, the latest and greatest Charlie the Activity Chimp. The pudgy little hands flys out to grab it, and the sweet little voice turns into a loud "I want it now"!

You half smile and act like you are really in control of this scenario, but in your heart you know better. How can someone so young and sweet turn into such a little naughty? Well, that is kids, but thank goodness not adults, or are there similar traits?

eBay must have sensed something because this new search tool "Want It Now" is pretty neat, and becoming increasingly popular. This tool can help you to make a sale and perhaps give you some ideas for items to sell.

The purpose of this "Want it Now" is that it's a classified ad section of eBay that allows buyers to post ads for items they want. It also allows sellers to respond to their ads with items they are already selling that match the want it now ad.

If you are a buyer it goes like this;

1. You can create a short ad or post by describing in detail the item you want. You can do this from the "Want it Now" page, found at www.wantitnow.ebay.com

2. View your post and see which sellers are responding to it.

3. You can manage your ad by editing, deleting or adding to it on your My Posts page.

4. eBay will send you an email when a seller responds to your "Want it Now" post.

5. Sellers can ask you specific questions that you will receive in your email inbox or in My Messages.

6. The buyer can then bid on the item in the usual way.

By creating a "Want it Now" ad you are telling millions of sellers what you want. This is a fantastic way of possibly finding that hard-to-find item you have been searching for.

If you are the seller it goes like this;

1. eBay lists the items into categories like you see on their homepage. Browse by category to see what buyers want. Or use a keyword.

2. If you find something a buyer wants that you have, respond to it.

3. When you respond eBay sends the buyer a link to your listing.

4. You can save searches of what buyers want, or let eBay email you when a buyer is searching for something you have.

This allows you to increase your market by finding buyers for items that you already have. This is beautiful and easy. In turn you increase your eBay sales and your monthly income.

Both parties gain from this new addition to eBay. Use "Want it Now' to find your impossible item, or fulfill someone else's dream by supplying them with theirs.