Loops create an opening in the mind of your prospect or client which will leave them wanting more.



There are three really powerful things you need to know in order to understand how to use loops: Number one, people need to have closure. They can't stand to have balls up in the air. They need to have the balls land. They need closure, a yes or a no.

Sales professionals experience open loops often when potential customers say those dreaded words, 'I'm going to have to think it over.' Either yes or no, don't tell me you have to think about it.

2) Open loops increase your prospects response potential. They make your client more likely open to your persuasion.

And, with that, you have all the information you need about open loops.

But wait a minute... didn't I say there were three things? I did. I told you that there are three powerful things you need to know in order to understand loops and I only gave you two. Isn't that frustrating?

People need closure. And when they don't get it, their response potential is increased.

Are you still wondering what the third thing is? How much do you want to know?

Sorry. There is no number three. There are only two things you need to know about loops.

Loops. . . use them, and keep them open, and you'll watch your sales skyrocket.

What is something you know really well? An area of expertise that you've gone over from start to finish? Let's just use the Civil War as an example. Say you have it all mapped out and there's no test you couldn't ace on the history of the Civil War.

Now say that someone was giving a lecture or teaching a class on the Civil War and claimed to have new information. But that's not possible, you think to yourself. You already know EVERYTHING there is to know. . . Well, sadly all of your loops regarding this particular subject are closed.

People get anxious with open loops and they make them sit forward and try to figure out what's going on, what's missing. I told you there were three powerful things you needed to know but only told you two. For many readers, this was a lure they wanted to follow up on and the knowledge of the third thing was going to satisfy this anxiousness.

Now, if you were just skimming and weren't paying attention, it may not have had that effect on your conscious mind, but it did have it on your other-than-conscious mind.

Opening loops and not closing them gives people the impression that they're not finished, that they don't have complete knowledge about something which is good for you. If they know all there is to know they oftentimes go away as there's no reason for them to stay.