The reason is that new associates feel that a sponsor can truly show him the way to freedom. The perceived value of the sponsor is truly high.



In other words, the new associate feels that the sponsor can show them a plan to duplicate their success. So how do you raise your perceived value which will lead to more sign ups?

The answer is simple; you need to add more value to yourself. You probably knew I was going to say that though, let me explain.

First you need to know what value really is in this industry. Value is knowledge and information, plain and simple. The information you know will truly lead others to success. The main reason I sponsored with my current team member is because he know more than me about marketing and promoting.

My perceived value of him was extremely high, so I didn't have to think twice about joining him.

Back to the question of how to gain value. Go out and learn something your prospects don't know. Fill a need or a problem that your prospects have. Give them the information for free and teach them all that you know.

The golden rule of marketing states, "Give without any expectation of getting something in return." Ok... I just made that up, but it should be a golden rule in marketing because people have this industry very twisted.

Everyone expects people to just join up with them on their team automatically. Throw some replicated websites up and sponsor them, it's that easy. Don't get me wrong, there are some new associates that are doing thiss but the people in their organization have a high drop out rate after three months. Do you really want to rebuild your organization every three months?

If one of these people came up to me and said, "Hey you should join my business." I would take that as, "Hey I don't know you, but give me 1000 bucks."

Ultimately people join people, not a product, not a comp plan and not a company. They join you. So ask yourself a question. Would you want to join you? This is huge, once you truly believe deep in your heart that you can help people then yes people will want to work with you.

Please do it right the first time and you will have long term success, I guarantee it. Helping people for free builds trust and it builds relationships, which is the right way to build a business. If you help people solve their problems, soon enough your problems will have solutions too.

If I kept learning something different from someone every couple days or every week I would definitely pay money to join their team. Simply because the perceived value is so high due to all the knowledge they have shared.

So what am I suggesting to you?

Go out and start adding value to yourself. Get educated on the industry and start learning what really works. In this industry if you learn something that works you will have more value than 90 percent of everyone in it.

There is a lot of information going around so if you find something that works, share it with people. Trust me people will sign up with you just to learn more.

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