The non-profit Business Technology Open University - http://business-technology.us - offer a completely free MBA of Customer Relationship Management CRM. Its operations are supported by ads - content oriented - of companies, inside the texts of the lessons. However, Business Technology is totally independent and without any connection with any manufacturer or consultant.
This course MBA of Customer Relationship Management CRM teaches the foundations of the administration of companies on the relationship with its external world, with the use of the modern information technology CRM, and its goal is to give you a general vision on what is now the CRM level.
More and more in the next 5 years the companies will need a CRM Customer Relationship Management, that uses the new technologies (computers, Internet, communications, etc) in all types of relationships with the external world of the company.
The Course presents a general vision of each one of the angles of a CRM, the computer system that actuate in reciprocity directly with the customers through voice by phone (and recognition of the voice, if necessary) without human actions, for marketing, sales, several types of supports, accounts, etc. To be abbreviate, in any relationship with a customer or a potential customer, or suppliers, etc.
In recent research with IT Managers, 46% answered that the CRM is the number one in its lists of priorities for the period 2006/2007.
The CRMs principle is very clear, if a company takes care of its traditional assets with the use of a computer system as always happened, why not to use the computer system - less and less expensive and simultaneously more powerful - to take care of the great assets that are its customers, vendors, potential customers, etc., that is to say to take care of its external world?
In fact, it's a paradox that a company give absolute priority to its standard assets, managed by the computer system, and has never used the same computer system to take care of its other great assets that is its external world.
This open MBA of Customer Relationship Management CRM are only in English and by correspondence, with 2 to 5 lessons a week and they durations varies up to 5.5 months. In the total the Business Technology fre courses have 2,600 lessons and additionally more 11,000 complemental lessons, everything sent in e-mail attachments.
The pre-requirements for the registrations are one of the following:
- College/University graduated or in course to graduate, or
- Good job experience in the choiced MBA matter
and those registrations can be made individually or in groups of employees' of companies or Governments officers.
In the moment Business Technology already has 193,000 students from the entire World, and the projection for the end of this year is of more 400,000 students.
Free Customer Relationship Management Software
1.CRM was rushed in as the ?Next Best Thing.?
2.Excessive license fees and implementation costs.
3.Endless implementation time lines.
4.Technology complex deployment.
5.Organizational upheaval.
6.Poor adoption rates.
7.No real collaboration or communication with channels.
8.Elusive payback.
9.No after installation reconsideration of goals.
10.Unnecessary customization, including replication of legacy systems.
11.CRM simply mirrors existing, inefficient business practices.
12.Organizations unable to conform to best practices.
13.Failure of management to ask ?How do we want to run sales? ?
14.Inexperienced trainers.
15.Too much focus on current IT rather than business problem.
16.Lack of executive sponsorship.
17.Systems are complex and hard to learn.
18.Companies are over optimistic when evaluating capabilities.
19.Training is in-effective.
Your personal favorite may not be on the list. But one thing these reasons tend to have in common is that they emphasize the ?R? ? return side of the equation. It's astonishing that no one states the obvious: A major reason CRM ROI has been so bad is due to the ?I? being high to begin with and higher as the system is implemented, administered and maintained. This number is just way too big! Similarly, there is little attention that typical implementation takes months and that the cost of implementation services is often five or more times the cost of the software. Any one of these factors would be enough to cause misgivings about investing in an expensive CRM tool.
Why Pay High CRM Fees
The suffering Companies are paying 65 USD to well over 100USD per user per month, and receive no value. High fees put high pressure on the organization to force progress which may take time. Professional open source businesses are deploying alternatives to high priced CRM. This low or no cost software model lets the organization breathe; to gain value, to improve the deployment methods, training and support, creating user value and user adoption.
Open source Community software is a strong alternative to high priced software. CRM offerings, with high functionality and none of the pricing pressure, can be had for Free of very low cost. Remarkably, there is a free lunch; the open versions offer in many cases better functionality, more flexibility and higher usability.
Smart companies, part of a vibrant open source community, offer value added services to ensure CRM success; extensive user training programs and strong user support structures. This training, for fee, is onsite, web based, video and hard copy documentation, this support structure is live chat, forums, phone, and wikis. Communities are built to share best practices and even private forums are built for single companies. In doing this, CRM companies are breaking the shackles of high software cost and quickly delivering best of breed, CRM functionality which can be had for FREE. No software expense. The open source community changes the math in the ROI equation. The return is high because the investment is low.
Both S. Maurer & Jim Romano are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
S. Maurer has sinced written about articles on various topics from . S. Maurer is a 53-years old college graduated IT professional, with 30 years of experience in the computer and technology business. Now is the Correspondence Courses Director of the Abet Open University:. S. Maurer's top article . Bookmark S. Maurer to your Favourites.
Jim Romano has sinced written about articles on various topics from Information Technology, Customer Service and Sales and Negotiation. Jim Romano is the founder of DataForceCRM.com and DataForceLeads.com DataForceCRM provides CRM and Customer Relationship Managementand DataForceLeads provides specialty. Jim Romano's top article generates over 27100 views. Bookmark Jim Romano to your Favourites.
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