While the attributes of digital signage, including its similarity to television, the speed and ease with which content can be updated and its ability to integrate interactive elements, all have contributed to its success, there's another important reason for its growth that often gets overlooked.
Specifically, the size and weight of today's LCD monitors and plasma panels make previously unavailable spaces suitable for the displays. Simply put, the awkward size and heavy weight of TVs with picture tubes restricted where they could be used. True, the weight and size difference between TVs and flat panels isn't new, but it appears that as an industry, we may be poised again to see a change in display technology open up many new places where digital signage can be used and in so doing nudge forward the expansion of the market.
This time the technology is OLED, or organic light-emitting display. In R&D labs for at least the past 13 years, OLED technology finally will make it to market in the form of a TV set when Sony releases its new XEL-1 Dec. 1. While the OLED television will offer a 1 million to 1 contrast ratio, high brightness and wide color reproduction, its major claim to fame is likely to be size and weight. The XEL-1 panel is only .12 inches thick.
Please don't misunderstand me. The new XEF-1 is only an 11in TV -far too small for digital signage applications. However, undoubtedly it's a precursor of things to come. Like LCD and plasma panels, manufacturing technologies will improve. With time, yields will rise, and as they do successive generations of OLED displays -each larger than the last- will become available. At some point, OLED televisions will cross the threshold from "that's an interesting technology" to "I need 20 for my digital signage network."
The relevance of display size and weight to the growth of digital signage should not be minimized. Only a few years ago, using tube-based TVs in digital signage-type applications often required special industrial-grade wall or ceiling mounting brackets (think hospital room televisions). Those mounts by definition restricted the choices in the placement of displays because they could only be used in certain places that met the manufacturer's requirements. Alternately, if such mounts weren't used, special AV carts, TV enclosures or kiosks were necessary to prevent top-heavy displays from tipping over.
LCD and plasma panels radically changed that equation. The lighter panels didn't require the same sorts of mounts, which meant new a variety of previously overlooked spaces could be considered for use. The same will be true for OLED displays when compared to LCD and plasma panels. It's hard to imagine, but it probably is only a matter of years before LCD and plasma panels will be considered "too thick" and "too heavy."
In the meantime, OLED technology will begin to make its presence felt and market and likely exert price pressures of LCD and plasma displays, making digital signage even more affordable.
Sure, Sony's announcement of the XEF-1 is a first step, but it's an important one in the evolution of digital signage. One day, it is likely to be seen as an advancement in making digital signage a realistic communications vehicle for a greater number of businesses and institutions.
Free Digital Signage Software
Avocet Corporation today announced a partnership with clients decisive Gas Station TV (GSTV), the leading entertainment marketing digital signage, providing programs on video screens loudspeakers fitted with pumps integrated service stations from the biggest brands. The technology high definition wireless Avocent eliminates the need to install additional wiring and costly to provide information and advertisements at each pump. GSTV, meanwhile, brings its extensive expertise in the media industry in the digital signage offering interesting and entertaining programs to the consumer mobile.
"Consumers spend an average of 4 minutes at the pump with nothing to do. Thanks to wireless technology Avocent high-definition audiovisual content for advanced GSTV can provide a digital signal of superior quality to consumers while they are full, "says David Leider, CEO of GSTV. "We are pleased to be the first and only television channel for service stations to use the solution expansion multipoint HD Emerge ? MPX 1000 to Avocent. The combination of the expertise of media GSTV and technology of digital signal Avocent resulting in a unique solution to meet the increasing demand for personalized marketing, targeting consumers at the gas pump. "
The system of distribution media Emerge ? MPX1000 of Avocent can provide a stream of data synchronized graphics or high-definition video and audio files from a source associated around eight display equipment at most. A Web interface allows integrated management, and equipment is controlled by the extension of serial data, IR and controlled. The solution expansion Emerge MPX1000 supports digital video HDMI and VGA / DVI and audio signals.
"We value our collaboration with GSTV and the fact they use the system expansion multipoint HD Emerge MPX1000," said Mitch Friend, senior vice president and general manager of Avocent. "This collaboration strengthens the position of leader of Avocent as a provider of products for wireless connectivity to businesses that need this is the best in terms of digital signage to contact their customers. "
The solution expansion Emerge MPX1000 offers ideal connectivity audiovisual applications to industrial use, requiring the transfer of high-definition content from one source to multiple destinations. The high-resolution VGA graphics or HDMI / DVI with a resolution of up to 1280 x 768 and video content HD 720p are supported. The solution expansion MPX1000 transmit audiovisual content via cable 10/100 Ethernet standard or wireless (through walls) to 45 meters, or up to 300 meters in sight with a directional antenna as an option. The audiovisual synchronization is kept on each screen and all the receivers are connected wireless mode locked. Avocent will conduct demonstrations of its distribution system wireless HDMI and VGA / DVI Digital Signage at the exhibition Expo (booth 815) to be held from 16 to 17 May in Chicago (Illinois, USA).
About audiovisual products for professional use of Avocent
Avocent offers produitsaudiovisuels professionals connectivity, switching, extension, monitoring and control of serial data, video and audio. Avocent solutions enable professionals in the audiovisual sector, providing services in the retail, medical, digital signage, hotels, broadcasting and distribution, to benefit from innovative technologies to responding to the needs of different applications.
About Avocent Corporation
Avocent is a global provider of solutions of directors of operations and infrastructure helping companies reduce their costs and simplify complex environments through hardware and software "in-band" and "out-of-band integrated" and centralized. Through the acquisition of LANDesk, Avocent is also a leading provider of systems, security solutions and administration processes. For more information, visit: www.avocent.fr.
Data forecast
this press release contains statements that constitute data estimate the meaning of the law Private Securities Litigation Reform Acts of 1995. These include statements relating to economic opportunities, developing products, the activities of engineering and design, as well as availability and utilization of products. These forward-looking statements do not necessarily reflect the future performance and involve certain risks, uncertainties and assumptions are difficult to predict. Future results may differ materially from the anticipated results from looking statements as a result of factors including the risks associated with the current economic climate, the risks associated with demand, sales and expenses related to the subsequent future products, the risks associated with the introduction and use of a new product, risks associated with efforts to design a product, the risks associated with the reliability of a number of suppliers of components, as well as components from a single source, and risks associated with obtaining and protecting intellectual property rights. Other factors could explain the difference in terms of financial and operational results are described in Avocent reports on Forms 10-K and 10-Q registered with the Securities and Exchange Commission in the United States.
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Risevision has sinced written about articles on various topics from Advertising Guide, Personal Desktop. Rise Vision offers dynamic digital signageand digital signage software systems to ass. Risevision's top article generates over 110000 views. Bookmark Risevision to your Favourites.
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