Students approach me, wondering how to develop a system to sell e-books online. They have big dreams of a massive website, complete with links to online articles, free information, seminar schedules, and more. Unfortunately, that is the wrong approach. Those websites confuse customers and dilute your message, preventing your e-book from selling.

What kind of website is the best one to sell your e-book?

At first you want to create a web page that only focuses on this one e-book. A one-page website is the best method of marketing information products. Meaning, this web page will only have one page and the only link on this page is going to be the "Buy it" button that leads people to your shopping cart so that you can collect their money.

Why only one page with one button? If you give people too many choices, then you're going to dilute what you're trying to do. If you go to my web site you're going to find a number of products there. But my big time products, my most potent products each have their own website and there's only one link on these pages that goes to my shopping cart.

This web page needs to include certain things. First, you need a killer title, something that grabs your attention. Remember that people on the internet have the attention span of a gnat. So you don't want to ramble here, you don't want to mess around. You want to convince them that they have a problem and you have their answer.

Keep their attention using the facts or quotes In 2005, the average wedding cost over $30,000! This is sure to capture the attention of anyone planning a wedding in the near future. They will be driven to read on, seeking a solution.

The title, or headline, must capture the attention of your visitors, or they will depart to the next website. Use this opportunity to create a stunning title that brings them to your website and encourages them to buy.

Writing an amazing headline takes time and effort. Don't skimp on this step if you write an attention-grabbing title, you will easily sell your e-book online. In our next article, I'll tell you the biggest marketing mistake people make when writing, and how you can avoid it. I'll also provide tips and tricks to develop the rest of your website. Join us for Sell Your E-book Online Part 2.