Because no matter what your business is, if it involves dealing with other people in any way, then they have to know you exist or you make no money. Are we in agreement there? Great! So let's get right down to the matter of effective advertising.
The problem with advertising on the Internet is that there is a lot of crap out there, such as posting FFA ads, submitting to safelists and things of that nature. You can waste a lot of time advertising in ways that are not effective. So in the advertising portion of this newsletter series, I am going to focus on the most effective ways to advertise online.
In this first issue, I want to talk about forums. Yes, forums, the places where you are NOT allowed to advertise. If this sounds like double talk, it's not. Forums are my key source of promotion.
Why?
Because I learned how to use them effectively. I am now going to teach you to do the same.
Whatever your niche is, whether it be copywriting or programming or health care or whatever, you need to find the top forums on the Internet for that niche. After you find them, you need to go there, sign up and do NOTHING.
That's right. Do NOTHING. Just familiarize yourself with the forum.
See what's talked about.
See who the main forum participants are.
Get a feel for the atmosphere of the forum.
Are new people greeted friendly or are the looked at with scorn and suspicion?
You need to really understand how that forum ticks before you dive in and start making posts. The only way to do this is to read, read, and read some more.
After you have a good idea of how the forum behaves, or doesn't behave, introduce yourself. Do NOT post any kind of ad or even allude to your site in any way. Just say hello and tell them that you're looking forward to participating in the discussion and contributing to the forum. Don't say you're looking forward to learning. That makes you sound like a new person. You're going to establish yourself as an expert, so don't say you're looking forward to learn.
Then, look at the questions being asked. If you can answer them, do it. If not, find the answers. Remember, you're establishing yourself as an authority. You will keep on doing this while you are there. Try to spend a couple hours a day at the forum doing this.
Over time, this is what's going to happen.
People ARE going to start to look at you as an authority on the subject that the forum is about. They will begin to ask for your advice. They will start to look at your signature, where you will have a link to your product or service. You will NOT have to advertise a thing. You will begin to make sales just from being a participant at the forum.
This will not happen over night. But when it happens, this forum, and all the forums you join, will be one of your main sources of income.
Don't spam! Don't argue! Don't be anything but 100% professional.
Free Internet Classified Advertising
When you look at the statistics associated with online businesses, it is easy to understand why free internet business advertising is so vital to success. For instance, based in the United States alone, there are some 25 million businesses, many of those with a website. Of all mediums for getting word out about the type of product and/or service these businesses offer, the internet has been and will continue to be the most powerful.
Unfortunately, less than 10% of websites use internet advertising and marketing efficiently, meaning they are floundering because they are not getting the level of traffic needed to grow and thrive. Considering that more than 11 million searchers are performed every month using search engines, you can see that using free internet business advertising will help promote your business.
Instead of wasting time, money, and effort, all you need to do is use some type of free internet business advertising medium. When done properly, you will find that the level of traffic to your site increases dramatically, lookers are converted into actual customers at a higher percentage, and soon, you have tons of online publicity. Some of the more effective options for free internet business advertising includes Yahoo and Google pay-per-click campaigns, article and writing, email campaigns, and auto responders to increase sales.
Constant contact with prospective customers and your current client base will give you a huge advantage over your competitors who are not following up with customers. This means using a variety of options for free internet business advertising, keeping these people posted of sales, new products, upcoming seminars, etc. The more you can stay in touch the more the connection becomes more familiar, almost personal.
More and more, online companies are using articles and blogs as the number one free internet business advertising technique. With this, you can write solid content that readers need and want, and then submit them to various submitter programs. Not only is this process fast and requires practically no effort whatsoever, but it is very convenient and doesn't cost a penny. As a result, the content of the articles reaches a much broader audience, which in turn, increases overall sales.
Remember, because the internet is constantly changing, you need to stay proficient in the ways you target potential customers. Using new techniques and developments will help build your online business. Most people who have an online business believe they have to spend a fortune in advertising and marketing but this is untrue. With so many free internet business advertising options, you can still draw more traffic to your website without spending a fortune.
Keep in mind that before you use any free internet business advertising, you have to have a great product and/or service, as well as a great website. After all, you want visitors to enter your site, find what they want, and be so impressed that they buy. Therefore, a company website is the cornerstone of every online business. You can then begin to figure out which of the many free Internet business advertising options are right for your business.
Both Richard Legg & Leon Klepfish are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Richard Legg has sinced written about articles on various topics from Computers and The Internet, Internet Marketing and Cars. Discover the easiest "idiot proof" way to build a profitable business online in 30 days or less, even if you have no experience. Free internet marketing course revea. Richard Legg's top article generates over 40500 views. Bookmark Richard Legg to your Favourites.
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