The multi-purpose role, and the feature rich sleek look with which today's mobile phones present themselves, makes them the matching accessories of every form of lives of this modern world. With rich list of features, these mobiles come in all engrossing looks and make unique style statements keeping the integrity of functionalities intact. Maintaining a consistent regularity, mobile manufacturers are coming up with mobile phones that defy each onlookers with their glitz and glory. And Samsung with a platter full of some ostentatiously beautiful creations and functionalities stands to gain the maximum attention.

The word 'style' probably embarks the leading position in the list of important word in Samsung's lexicon. And with the introduction of some supremely stylish and functional phones in the Samsung Ultra Edition Category, Samsung has effectively emboldened it's presence in the 'most-wanted list' of many a mortal human souls. Now be it U600 or one of its Samsung F700 counterparts; a Samsung Z720 McLaren or Serene, phones from the house of Samsung carry their distinct individuality and impresses millions by virtue of their perfect integration of style and substance in a single entity.

After a period of events when market gets its share of mobile phones with similar looking siblings, and when the boring similarity starts to suffocate individuals to look to gasp a breadth of fresh air, Samsung comes with an innovative solution in the name of a mobile phone and refreshes the whole affair of mobility. Te scenario followed when this South Korean electronic giant came to the fore with Samsung Z720 McLaren; a perfect fusion of the sporting zeal of McLaren and creative genius of Samsung. The trend followed same with the recent introduction of Samsung E590, a creative collaboration of famous designer Jasper Morrison's witty sense and Samsung's design aesthetics. And when the king rules the roost, the trend that is being set by Samsung is sure to be followed by the latecomers, the large bunch of mere followers.