So how can you get more traffic to your website, allowing you to sell your e-book?



Articles, of course! When you write articles around the key word phrases from your e-book research, you will increase the backward links to your e-book. This is done with a link at the bottom of each of those articles leading people back to your e-book page. At the bottom of your article, you can write something about the author and what you will give them when they arrive at your website. Some people call this your ethical bribe.

If you are writing an article that tells your reader how to save money, you can include a resource box like this one. "Stephen Beck has written many articles on throwing a wonderful wedding on a shoestring budget and is giving away a free report entitled, Saving Money While Still Having a Great Wedding. Click here for your free copy."

When customers click that link, they arrive at your website. A pop-up collects their e-mail address so you can send their free copy. At the same time, they are exposed to all the benefits of your wonderful e-book, which encourages them to buy.

Once your article is written, you will blast it to the articles and e-zine directories on the web for massive e-book promotion. Why in the world would we blast them all over the internet? Because webmasters are notoriously lazy and they love free articles. They don't mind a bit that your articles are going to direct the reader back to your website.

When these articles become a part of other people's web pages and blogs, they provide backward links to your site and they establish you an an authority in your market. This really improves your ranking in search engines and drives visitors to your e-book sales page.