While most advertisers are reluctant to commit, it is relatively straightforward to get positioned well in the natural search listings of the mobile search engines, and PPC programme click costs are still comparatively low. So, how do you start to market your business on the mobile web?
The good news is that a mobile search marketing campaign is relatively simple to set up. But before you can promote your website to the mobile search market you need to ensure that it is compatible with mobile screens, or you need a specifically designed site in a mobile ready format such as XHTML, WML, or iMode.
The reality is that most sites will be difficult to adapt to small mobile screens and will not have the simplified functionality that is required by mobile users, so a dedicated mobile site is preferable. Fortunately, mobile sites are relatively cheap and quick to build. You can also register a .mobi domain so that users (and search engines) will know that your site is fully mobile compatible.
Once you have your site established, accessing the mobile search market is now quick, easy and cost effective with both Google and Yahoo offering the ability to place PPC text ads on their mobile web search engines. There are also other 3rd party mobile ad network providers such as Admob (www.admob.com) that allow you to place contextual ads on selected content.
In addition, mobile websites can be optimised for high visibility in the natural search results of the mobile websites using conventional SEO tactics. You can even submit a Google Mobile Sitemap. As few business have mobile ready websites the competition for valuable screen real estate is surprisingly light and it is relatively easy to get well positioned on the mobile search engines.
While the majority of people may not yet be ready to book their holidays on a mobile handset, there is clearly a business for other travel and tourism related suppliers like hotels, restaurants, bars, clubs, golf courses, attractions, tour guides and other local services.
Very few businesses have mobile versions of their websites, so there is an opportunity to get ahead of your competitors through early exposure for your products and services on the mobile web.
Get Your Head On
Many are under the misconception that if they leave their shopping until the last minute, they will catch discounts and sales. Most retailers are discounting much earlier to ensure they do get their sales targets. This is not just for average items, but for popular sought after goods and brand names.
So don’t wait around until the last minute, stressed out about the crowds that are filling up the stores. Get your pen and paper and start you list of loved ones to buy for. You want to be sure you can actually get what you want for each person, instead of having to buy what’s available.
Sometimes when you do leave the Christmas shopping to the last minute, you can’t get any good presents because the popular items have already sold out. Why not look online for your gifts this year? There are websites that can help you find any item you are looking to buy this Christmas, at a genuinely discounted price.
It doesn’t matter what brand, color or style, the world wide web will find it for you. The specials and discounts are starting already, and they are always only while stocks last, so don’t miss out! Be organized and make it so you can relax and enjoy the build up to Christmas, without having to stress about still having a mountain of shopping to do.
Are you planning to buy perfume for someone special, or perhaps and MP3 player for your daughter or son? Is there a new grandchild in the family, or maybe you have even planned what you are getting for yourself this Christmas? Are you planning on adding to your father’s golf club collection, or your sister’s DVD’s? And of course you are looking for something super special for your Mother! If you use the internet, you can easily compare prices before you buy.
A dear friend of mine sat down last night and wrote out a list of who she wanted to buy for, and what she would like to buy them. She also wrote out people she will be seeing on New Year's Eve that she would like to give a small gift to as well. They have a big celebration party and like to exchange presents with close friends that they not seeing on Christmas day.
Next she went to www.Allneedsandwants.com and started searching through the simple categories. She found something for every person on her list at surprisingly low and affordable prices! Ok She had never felt so satisfied with her Christmas shopping results before.
This year, for the first time, she is really organized with her Christmas shopping. It was delivered so quickly after she ordered it all online, and she is amazed by how affordable and easy it really was. Some were even gift wrapped! Imagine one evening in front of your home computer, in the comfort of your own home, and that’s all your Christmas shopping worries over!
It is a wonderful feeling! Give it a try – you will want to buy everything then and there, they are so well priced. You will even find while you are searching you will come across things you hadn’t even thought of getting as gifts that your loved ones will love. For example she was looking for a golf club for her dad, and while she was searching the category, she found a great gift. It is a golfer’s titanium bracelet for people with injuries, and she knew he is going to love the idea of pain free golf days. It is something she didn’t even know existed, but he will love it more than another club.
Now Karen is definitely one satisfied customer of internet Shopping, especially with Allneedsandwants.com , and she is looking forward to Christmas shopping next year, which is definitely a first for her!
Both Mark Scriven & Tatiana Velitchkov are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mark Scriven has sinced written about articles on various topics from Site Promotion, Ski and Marketing. Mark Scriven is the M.D of Turismotec Ltd, a UK based search marketing agency that specialises in the travel sector. Turismotec publish a bi-monthly search marketing newsl. Mark Scriven's top article generates over 18100 views. Bookmark Mark Scriven to your Favourites.
Children Going To College Most of us parents are smart enough to know that, because children can get bored easily, we need to take along things for the kids to do and I hope you have found some of my tips useful