Multinational purchasing, Global sourcing companies and sellers—all prefer online market for it has become a rapid growing place for what can be called “internet market”. Global sourcing doesn't have any time limits nor does it have any boundary limits. These factors make the online market fit very well into their criteria. Internet has almost occupied a 'must to have' position in the daily lives of the people. It has almost driven into all the spheres that encompass the lives of the people and almost into all their activities. This makes the online market "the most in demand". Suppliers online make use of the online market to serve the global sourcing and multinational purchasing companies. The suppliers online work as wholesale suppliers for global sourcing and multinational purchasing companies. They do act according to their requirement and tend to serve their need.

The one biggest advantage provided by online market for global sourcing is its simplicity. Any individual can access it through a computer connected to the internet. This advantage is made an advantage for promoting business activities. The individual can have access to an ever growing count of potential customers. This may give a boost to the host company in terms of multinational purchasing and global sourcing. The other advantage of using the online market for business activities is the cost factor needed for carrying out such operations. Some such operations include multinational purchasing, global sourcing and more importantly the advertising. Advertising is the lifeblood of any organization. The sales of an organization depend largely on the rate of advertising. An entry level company or organization may not have the potential to carry out full-fledged advertising. In such a case, the online market takes the company advertising to the desktops of millions worldwide.

In the online market, it is the suppliers online who are playing a key role in multinational purchasing and global sourcing. They suppliers online take the business to the doorsteps of the customers worldwide making the business trade very easier to carry out. The customers my not have the "look 'n' feel” experience of the products they are purchasing, but they can minimize the cost of time and money by literally traveling to the manufacturers place to have a look at the sample piece of the wholesale product they are purchasing. The question about quality may arise in this context but suppliers online have taken a step forward by assuring the purchasers the quality at international standards.

All the companies and organizations worldwide, apart from their social responsibilities, operate along the financial lines. This led to an astounding demand for buying Chinese goods in wholesale through global sourcing and multinational purchasing. Chinese goods gained worldwide fame in terms of quality and that too at cheaper costs. This made the global souring and multinational purchasing firms turn their heads towards china. These have found the benefit of making business in wholesale from china. Maintaining quality pertaining to international standards at very low production costs made china to fall front than other countries in wholesale business.