What is it?



Whenever you are planning to start a business and want people to be interested in your business and product and if you plan to use internet to advertise your product, then the best way is to identify ‘keywords' that are most relevant to your business. Now every time that a user logs into Google to search using those selected ‘keywords' the website or the advertisement for your product will appear next to the search list on the right-hand side panel. You can choose different formats – text, images or videos to communicate your message.

How much does it cost?

To quote Google: “There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.” However the most common notion is that using Adwords costs a lot and there is generally never a profit margin. This is a myth, as we will see moving forward and learn about different success stories.

Making most of Adwords

Let's see how one can make most of Adwords. The most important thing is choosing the product to promote. Choosing a product is dependant on the following:

the commission rate offered for the product

the product is not too highly priced

the webpage promoting the product is jazzy and smart

next look for the products that have higher sales

next check out the competition that you may have in promoting the product and finally choose a product that is not overtly promoted and meets your commission guidelines.

Once a product is aptly chosen, select the keywords and place those strategically in your webpage promoting the chosen product. Google Adwords provides you with the option to analyze your campaign using Ad Word Analyzer.

Selecting Keywords

The best and most desirable keywords for your product however are generally the most expensive ones. So the trick is to have keywords that may not cost much but will attract traffic nonetheless. There are different methods to create keywords – one that is most commonly used is the longtail keyword method – which is having keywords with three words.

Success Stories

There are many success stories using Google Adwords. Richard Sexton launched a site for his store in 1998 and sold iron beds. “Sales took off,” he recalls. “We soon needed dedicated staff for the site, and due to demand, we launched Carolina Rustica as a standalone site in 2000 to focus on iron furnishings. Through the Web, we could reach a much larger audience, and we began to invest in marketing activities. We saw immediate benefits from our investment in AdWords,” Richard says. “Over time, I learned how to refine the effectiveness of our ads, to manage keywords carefully, and to be specific. I'm very happy with the results.”