Search Engine Optimization


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Google Search Engine Optimization

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Long gone are the days of writing unrelated content, and then typing "Britney Spears" 100 times at the end of the article. Today's search engine spiders can spot the "Black Hat" SEO techniques a mile away, and your site can be banned for life.

Here are a few tips for SEO optimization:

Be focussed in your meta keywords - 1 to 3 SEO optimized keywords is enough Put your keyword at the beginning of you page title tag. Make sure you title tag is the first tag in the head section Make sure your keyword appears in the alt tag for images and in link text, but no more than 3 times Put your keyword in bold Put your keyword in the H1 section of your page, and H2 if you can Have a keyword weigh in your article between 3-6% (higher is "keyword spamming") SEO for domain names Going back to the Nike example from my "SEO for Google" article. Since the keyword weight is 0%, how does Nike get to billing when you search for them? Easy, Google gives a rank weight to domain names.

Make sure your primary domain name reflects the main purpose of your site (domain SEO). This site, for example, is all about my desire to "retire with millions". The site is subdivided in to many SEO optimized sub-domains each with a URL that denotes the sections. For example, all my SEO articles are in a sub-directory called ../seo.

Many articles have been written about Search Engine Optimization (SEO) for Google. Google is the largest search engine (for now) and getting your SEO right for the Googlebot can make your site top ten site getting millions of hits a day. On the other hand, poor SEO and your site may never be ranked and your campaigns for Adsence will never net you any real money. Even worse, bad SEO might mean that your cutting edge product is un-finable by your customers.

Google page rank is determined by a number of factors:

SEO keywords SEO content SEO domain name Originality of content Number of links from external sites SEO keywords and SEO content will be dealt with in another article, lets focus on the other 2 for now.

Original Content Having original content on your site is a no-brainer. It is the "why" that escapes many SEO web content developers. We have all seen the ads promising "150000 Adsense and SEO optimized pages". If it were this easy, all of us would be multi-millionaires by now. The reality is, Googlebot applies a penalty for non-original content, no mater how SEO you might think the page is. Think about it - why does "Nike" come up number 1 when you type Nike into Google? You or I could probably write a better SEO page about Nike than Nike. In fact, Nike keyword density for "Nike" is 0%!!!

Links from External Sites Google take into account the number of links you have from external sites. Each link is like a "vote" for your site. Before you go and sign up for a link exchange program, consider this, some links do not count, in fact, being a "link spammer" can kill your ranking, no matter how good your SEO.

There are ways to generate quality back links:

Create a blog on blogspot (a Google Site) and write about your web page - include properly formatted links Join blogs on respected sites and comment on articles, putting your URL in your signature Write "press releases" when you update your site and post them on the free press release sites around the web Take out classified ads in respected on-line newspapers Make small donations to charity sites that keep a "Thank You" page and include your web site with your name These are just some tips to compliment your SEO work to get a good Google ranking.

Google Search Engine Optimization

PageRank

Upon installation of the full Google toolbar you will notice a small bar near the center of it that may or may not be partially filled with a green color as displayed in the diagram below.

This is the Google PageRank indicator. PageRank is one of Google's ways of rating your website and plays a role in the position of your site in their search results. This value is calculated based on several variables including the PageRank value and the number of sites that link to that page. Sites with a higher page rank tend to have better rankings than other sites if all other things are kept equal. I have personally noticed a significant increase in the search engine placement of our Search Engine Optimization (http://www.lilengine.com) site whenever our Google page rank is increased.

The Google toolbar enable you to, at a glance, view the PageRank of your website as well as your competitors' sites. This helps when looking for sites to engage in with link building as more links coming from sites with a higher PageRank than yours help to increase your site's PageRank. It is also said that when looking for site to link to yours that you should aim for sites with a PR 4 or higher. LilEngine personally accepts links from any useful and related resources, links from sites with a PageRank of 4 and above are an added bonus. Contact us for an exchange at info@lilengine.com.

A side note

There are times when the Google Toolbar will display your website as having a PageRank of 0 or even no rank at all. If your site previously had a PR greater than 0 and you notice this, watch it for a while or close your browser and reopen it to check as there are times that this feature seems to be a bit buggy possibly due to updates etc at Google.

Cached Version

When Google spiders your site it records the latest version of your site that it has spidered and this can be viewed using the Google Toolbar by going to the Page Info button and selecting cached version. Your browser must be on the page you would like to see the cached version of at the time you choose to do this.

How can this help you with your SEO campaign?

If you have optimized your website in hopes of increasing your search engine results in Google, this will indicate whether or not Google has updated their database with the new version of your page. If the Googlebot visits your site regularly the cached version of your site will be updated more frequently than otherwise.

Backward Links

The Google Toolbar also has a pretty useful feature that displays all the web pages that link to your web page, which Google counts towards your PageRank. This information isn't regularly updated and can't be expected to take between 1 - 3 months before changes can be seen. Backlinks deal with quality and not quantity. A site with 1000 mediocre backlinks may not have as high a Page Rank as a site with 800 high PR backlinks.

Highlighting

You have the option of adding a highlight feature to your Google Toolbar that highlights all instances of your search term on the web page reached from your search. This can help you see how many times your competitors use specific keywords on their pages and you may modify your SEO campaign accordingly. You may also use this to check your own pages and see if you are or are not using enough of your target keywords on your page for optimum search engine placement. Besides those features listed above there are also some other cool tools on the Google Toolbar such as:

Popup Blocker: This only works in IE 5.5 or later but is a great addition as we all know that there are many sites on the web that bombard you with popups. Some of these even go as far as almost preventing you from going anywhere else as more and more windows keep popping up. Annoyance factor 10/10.

Google Web Search: You can easily search the web using the Google Search Engine via the Google Toolbar by typing in your search terms in the search box area and then clicking enter or clicking the 'Search Web' button on the toolbar.

Translate: Easily translate sites into English that you may be interested in for one reason or another.

Unfortunately there is no version of the Google Toolbar for browsers other than Internet Explorer 5.0 and greater but hopefully they will be adding this in the near future.

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