Some perhaps of the most visible upshots of graphic design are the prints on tee shirts, company logos and brand labels, magazine layouts, print advertisements, and the like.
Graphic design has become one of communication's greatest tools in the media. It is widely used to create various images that fit a particular style or feel that accompanies concepts and themes. Graphic design works in order to create an identifiable look that can generate appeal. At the same time, it must effectively communicate the main points or embody the concept it was based on.
Nowadays, graphic design is popular in many fields. Printing, however, is perhaps the most exposed and immersed industry that deals with graphic designs. Printing companies offer products and services that are all motivated by a good design. It knows all too well that even the smallest details in the graphic design can make or break the prints.
Graphic designs combined with the elements of printing are like a match made in heaven. Graphic design with great aesthetics and style can truly stand alone. With the right printer too, a graphic design's full potential can be revealed. But with the intricacies of printing, a graphic design which has not been tailored to fit the requirements for printing might as well fall flat on its face.
There are several factors to consider in graphic design if it has to work well with or be reproduced through printing. Some of the factors that may be affected in the design are its colors.
Color
Colors shown on the computer cannot be captured or replicated in its absolute hue or consistency. The colors changes because the mediums are different, computer screen versus the printed paper.
Printers use the CMYK format in order to carefully blend the colors as close as possible to the graphic design. If the designer fails to convert their creation from RGB to CMYK, then the colors used will be significantly altered.
Paper Stock
Most printing companies have their own paper stock in mind as to what grade or weight suits a particular product, like business cards or postcards. Most of these are judged by the paper's opacity and brightness.
Opacity determines just how much light can pass through the paper, thus, affecting the intensity of the print's colors. Brightness, on the other hand, helps emphasize and enhance the color by the sheer whiteness of the paper.
Other paper stock that may be of lower grade or poor quality may bring different results. Customized printing that involves colored paper may not replicate the colors used by the designs on the print. The ink's color may become weak against the colored paper, bringing in no contrasting effect at all.
Finish
Certain finish can adequately emphasize the colors of the design. Glossy finishes can bring out the vividness and clarity of colors. Aqueous finish applied to most prints give seals prints for protection and gives an added sheen that livens up the design.
UV coating, on the other hand, produces a significant amount of sheen on your prints. It accentuates the colors further and colors become more brilliant. UV coating too protects prints like Aqueous coating, but even better.
UV coating is more resistant to scratches, fingerprint smudge and even heat and moisture that could damage and deform it.
Graphic Design And Printing
When you employ an online printing company to print your door hangers, there are a few guidelines you need remember when preparing your door hanger printing design. You must know some details like the dimensions, colors, image resolutions and of course the design file format so that the whole process of printing door hangers can be as fast as possible. To help you with these details, this guide will show you how to prepare the design of your door hangers for printing. Just follow these seven easy steps.
1. Check the dimensions: The first thing you need to check is the door hanger design's dimensions. This is basically its height and width. For most printers there is a standard dimension that they use for door hangers. This makes it easier to print them. A typical standard dimension for door hangers is around 8.5 x 3.5 inches. Of course if you are going to use a custom door hanger design, then you yourself will determine the dimensions. Just make sure that the door hanger printing company knows that you want a custom dimension for your printing.
2. Adjust the colors: The next thing you need to check are the colors of your design. Typically people fail to change the color mode from Red, Green, Blue (RGB) to the printing standard Cyan, Magenta, Yellow and Black (CMYK). During the conversion of these colors, some hues may change and you may need to readjust some colors to get it right as they are printed. If you fail to convert the colors, you might see a different hue printed as you receive your printed door hangers. So make sure you check and adjust your colors.
3. Prepare any other supporting files: After you check for the colors, you have to prepare any supporting files that the door hanger printing service may need. The usual files that some people forget to send are ?font? or character files. They may have downloaded a nice and creative free font over the Internet and added it in the design. If they do not convert the text to an image form (rasterizing) this may mean that most software may need the original font file to be able to display it. Otherwise it will be replaced by a default font which may ruin the design. So if you used other supporting files like custom fonts, be sure to prepare it for sending along with the door hanger design.
4. Check the image resolution: A lot of people forget to check the resolution of their designs before sending it over to the printers. All printers want the design resolution at around 300dpi (dots per pixel). This ensures a high print quality when it gets mass produced. If you fail to adjust the image resolution, the printing company might adjust it for you. This may result in your design being distorted by large boxes or pixels. Of course if the ?pixilation? is bad, the printing company might send your design back for adjustment. This will prolong your door hanger printing process. So make sure your image resolutions are high enough for printing.
5. Determine the correct file format: Finally, you need to save your design in the correct file format. This is better decided by the printing company that you have chosen. Ask them if they have any preferences on the file format for the designs of the door hanger. Typically an Adobe Photoshop document (PSD) or similar image design format is recommended since it gives the printing company some leeway to adjust the design. Otherwise, a large resolution JPG, PNG or BMP file should suffice.
6. Murphy's Law: After finishing the details in the files, you need to prepare them for sending. In this step you must remember Murphy's Law. ?Anything that can go wrong, will go wrong?. Sending your designs via email, snail mail or even bringing it by hand yourself can have some complications. So it is best to save your designs in many ways so that you are prepared for all eventualities. Besides having the original design files, save a version of it in a zipped file format so that it is ?more protected? in a way. Try to burn the designs into a DVD-R or CD-R if you can. Also have it saved in a ?flash drive? as well as a backup. In this way the printing company has several choices in receiving the design. If the normal email attachment becomes corrupted, they can have the zipped file, and the burned DVD file as a backup.
7. Bring or send the design: So once you have prepared the design for sending, all that is needed to do is to send it to the door hanger printing company for processing. All you need to do is to wait for the finished product and you'll have your color door hangers ready to distribute.
Both Jennifer & Lynne Saarte are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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