After choosing the promotional product that is right for your market and your budget, you now move on to the technical side of things. Promotional Advice is here to help you sort out the imprinting methods that you can use for your products. Items sold on distributor sites like Branders.com often list the manufacturer's recommended imprint methods. It is highly advisable that you follow these recommendations.
Some methods might not work for the specific product you've chosen. For instance, engraving is not applicable to apparel and other soft-surface products. The engraving machines won't be able to hold the product in place for the cutting process.
The next detail you have to attend to is ensuring your artwork is rendered as close to the original as possible. This process begins with preparing the image with a professional graphics software like Adobe Photoshop or Illustrator, Macromedia Freehand or CorelDraw.
Here are some other things you should consider:
Vector vs. Raster
In the world of digital graphics, there are two general types of files: vector and raster files. Raster graphics, which are built on a grid of pixels, often become jagged when resized. As the vector format offers better scalability, they are often preferred by promo product vendors. JPEG and GIF are examples of raster files, while EPS is a type of vector.
Color information
The imprinting company also needs to know the correct color information. There are three basic color types that you need to have a firm grasp of. RGB, which stands for Red, Green and Blue, is the color space used for computers (monitors) and televisions. CMYK, stands for Cyan, Magenta, Yellow and Black, the color gamut that is more appropriate for the print process. Spot colors, also called pantone, are a special mix of colors outside of the CMYK range. Spot colors are usually used in logos and can have special characteristics (like day-glow or metallic sheen).
Size and resolution
Resolution is dictated by the number of dots per inch (dpi). While web-based graphics will look just fine on as low as 72dpi, the same is not true for imprinting. High resolution images, usually 300dpi and above, offer smooth, clean lines resulting in crisp images.
Work with a promotional products company that makes this process as easy for you as possible. Branders.com is one example of such. It offers you flexibility in file format types with support for .eps, .tif, .bmp, .pcx, .gif, .pict (limited support) and .jpg file formats. The company also has a design studio on its website that helps you provide accurate color information using the Verify Color field in the Pantone Matching System. Specialists are also on standby to provide you support for special imprinting requirements like traps, chokes and bleeds.
Guide To Getting Lost
When your business decides to invest in booklet printing or even catalog printing, you may find yourself getting lost in the whole printing process. The steps on catalog or booklet printing involves concepts and terms that may be unfamiliar for the typical businessman or business woman. Not knowing these concepts can lead to mistakes and even failures in the whole printing process. So it is important to never get lost in the terms and ideas in printing your works.
To avoid this from happening to you, we have collected some of the common questions in booklet or catalog printing and listed down the answers for you. Think of this as a primer for printing that should guide you in the crucial concepts involved so that you won't fail in printing.
What is the paper stock?
The paper stock is basically the paper where your booklet or catalog will be printed on. You should know by know that there isn't just one kind of paper. There are different kinds, each with its own thickness, texture and color. Collectively, all of these different kinds are called the ?paper stock?. Different kinds of paper stocks will of course cost differently. Some may be more expensive than others, with varying degrees of thickness and texture. Typically, the paper with the thickest, smoothest and most glossy coating will be the best and most expensive paper stock.
What is the difference between binding techniques?
Now, in terms of the binding techniques there are actually several kinds that you can choose from. Binding itself basically refers to the act of making the entire booklet or catalog pages come together. There are several ways to do this. The best and most expensive kind is those perfect binding methods which use different adhesives to make the print an effective whole unit or book. Cheaper kinds of binding however, include ring binding, staple binding and stitch binding. These processes basically involve puncturing holes into the pages of booklet printing or catalog printing and then using a tool like a ring, staple or tread to secure the pages together as a group. Perfect binding offers the most secure type of binding while the others come at varying degrees of reliability. Just pick the right kind of binding that is best for your printed work.
Do I need to print always in full color?
In most cases it is recommended that you print in full color when printing your booklets and catalogs. This makes them more aesthetically appealing, especially when they come with pictures or clip-arts. However if you are in a budget, you may want to only go full color in the booklet cover or catalog cover and then just go black and white in terms of the inner content. So basically it all boils down to your budget if you want to choose color printing or note.
Where are the best places to find printers?
The best place to find printers is online. The internet offers people an extensive directory of the different printing houses that you can employ across the nation. Here you can even compare and contrast different printing quotations, and of course you can also find the correct printing that offers extra features like design help and printing advice. So look at the Internet and just choose the best that matches your budget and your purpose.
Great! Hopefully most of your questions in booklet printing and catalog printing has already been answered. All in all though, do not be afraid to ask about the different aspects of printing. Printers will happily oblige and give you the correct information. Knowing what you are doing will immensely help expedite the process of printing.
Both Remy Lebeau & Kaitlyn Miller are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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