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How to get publicity using Pamphlets and Pitch Letters

Copyright ? 2006

You can publicize your service or product with a pamphlet

or booklet. Topical subjects such as saving energy or

cutting costs are always newsworthy. Naming new trends or

buying habits can equally be publicized.

Take a look at the magazines and trade journals in your

area of endeavor. Are there special sections for

interesting tidbits of the industry? Maybe there's a

section for new products, or even a section that compares

products.

Does your product or service have something special that

competitors don't? Maybe yours is the best - and -best' is

newsworthy. Does yours have the longest resiliency, or is

it made from the best materials? Maybe your service is

noted for complete satisfaction or reliability.

These aspects are especially important for the big

manufacturers. Trade journals cater to the special

industries, and those in the trade always want to consider

the best product investment - especially when spending

thousands of dollars.

An oil company sends out free booklets on maintaining your

car; a travel agent prints a brochure on the most beautiful

vacation spots; a dry cleaners gives out a flyer on getting

out stains as soon as they happen.

What promotional literature can you tie into your business?

And it doesn't need to be product oriented. Some large

companies produce tips on employee relations or benefits.

Many print their own newsworthy in-house publications.

Any special message booklet is a public service and is

worthy of free publicity. Some interesting information can

make a good feature if followed up by a reporter. Or you

may write your own feature for magazines.

You can get your literature designed and printed by a local

printer at minimum cost. Don't go for an elaborate

four-color booklet unless you can afford to. Consider what

you can get at the least expense and then work from there.

>From a small investment, you may get thousands of dollars

worth of free publicity.

Always include the name and address business number of your

enterprise on the brochure, and offer copies for the

general public as a free give-away or as a bonus for

services.

When you don't have a specific news release or a special

booklet to publicize your enterprise, you may solicit

publicity with a letter to the editor of the section that

suits your endeavor.

Rather than providing complete information, suggest the

practicality and timeliness of a feature or article on

your business or the owner of the business. Some people or

organizations are famous in their own right and start side

businesses or enterprises. For example, celebrities open

restaurants or community theaters; financiers donate art

collections; a local orphanage may raise a phenomenal

amount of money for a special cause.

A pitch letter is a highly motivating letter to get the

editor interested in the topic that will benefit your

cause. Type it on letterhead and send it personally to the

editor. You might call in advance and use it as a follow

up.

Get right to the point. Present the topic and the angle

immediately. Then, support the worthiness with some

poignant information concerning the topic.

Send copies of local publicity if you're building to a

national level, or send copies of other news features that

relate directly to your person or product.

Don't deluge the editor with too many clippings or an

overload of information. A few choice tidbits will suffice

to get that person's interest in doing a feature.

Close your letter with a mention of calling that person and

then follow up with a telephone call a few days later.