You can help the environment by making one simple decision. By going green with your computers. This is done by choosing notebooks computers that are environmentally friendly and long on charge. New "green laptops" take the idea of an environmentally friendly notebook computer even further. They are smaller than other notebooks, last longer on a charge, and comply with most environmental regulations. These ultraportble, small footprint, lighter weight notebooks are inherently "greener" than heavier, larger footprint products for a few reasons: They are designed to deliver the desired performance while consuming fewer materials for manufacturing and less energy for shipment and distribution. Packaging requirements are also reduced, saving materials and energy. Laptops don't use as much power as a desktop, mostly because the processor is only drawing about 35W or less, compared to about 65W or more for a desktop CPU. The added benefit is that your electrical bill won't be as high either.
Less Hazardous Components
Although notebooks are typically much more energy efficient than desktops. They are, however, no greener than desktops in other regards. They typically contain the same hazardous components, and they are not easily recycled. However, a few "greener" notebook computers are now on the market.
Lenovo's Thinkpad X300 is the company's first EPEAT (Electronic Product Environmental Assessment Tool) Gold certified notebook. Only 15 notebooks have achieved this rating to date. The X300 uses mercury free LEDs to illuminate its display. This saves energy, and allows for a thinner display. It uses a solid state drive, which is much lighter, more reliable and faster than a conventional hard drive. It also contains a low voltage processor and has improved "battery stretch" software for energy savings. It meets the Energy Star 4.0 criteria and is 25% more efficient than Lenovo's previous generation notebooks. The packaging materials for the X300 are 90% recyclable, and the use of toxic materials such as cadmium, lead, and arsenic have been reduced.
The MacBook Air is one of Apple's greenest computers. The Air's display was the first from Apple to be mercury and arsenic free. The all aluminum case was also a good choice as aluminum is easily recyclable and highly desirable by recyclers. The Air qualified for a Silver EPEAT rating (all the circuit boards are bromide and PVC free). It's also Energy Star 4.0 certified. On PC Magazine's energy consumption tests, the 14 Watts it produced while idle is consistent with Energy Star's 14 Watt (and under) requirement. The reading was taken while the system was running Leopard after 15 minutes of idle time. You can get the Macbook Air fitted with a 64GB solid state drive, which will further reduces its power requirements. Apple paid attention to the retail packaging of this machine, and reduced it by 50%.
Green Computing Is Here To Stay
Any way you slice it, green computing is here to stay. Laptops will get more efficient, smaller, and safer for the planet. EPA estimates that in the next five years purchases of EPEAT registered computers could reduce hazardous waste by 4 million pounds and save enough energy to power two million homes.
How To Going Green
A trend that has built up a lot of support, and is likely to become even bigger in the future, is focusing on improving the environment and being sure your company is not hurting nature. There are several businesses set up that take a traditional business and change the focus to be purely about improving the environment, or something else to help nature.
All of their advertising has a focus on how they are helping the environment. If they print posters you can be certain they will mention something about nature, just as if they are handing out brochures they will give a lot of attention to their nature friendly practices.
Consider the rise in meat products made from humanly treated animals, or other companies who emphasize that the production of their products is not hurting anything. The question has to be posed whether or not such a path will be effective for your company as well.
Before you make any changes there are some things to consider for your company to be certain you are making the right decision.
First find out if your customers are interested in such a change. Pay attention to the other companies in your area, along with the other companies your customers shop at. Have they started to move towards the green companies, or do they show no interest either way?
If your customers are taking interest in green companies than the next thing you have to do is be certain you advertise the right way to boost up your nature friendly ways. One tactic is to be certain that the way you are environmentally friendly is very transparent.
The first thing this does is help show people exactly what you are doing and how you are helping. The second thing it does is prove that you are doing what you say. Some people are going to be skeptical if they do not actually see how the company is helping, so be certain anyone can easily see what you are doing to contribute.
Next, make sure that your advertising helps to empower your customers as well. In poster printing, be certain that they not only say what you are doing to help, but encourages your customers to help as well. Each time they buy something from your company they are helping to improve the world around them, or list other things they can do on their own to help as well.
Now you are embracing the culture, and encouraging your customers to become part of the culture as well. This will create a stronger bond between you and your customers, and keep your business going strong.
Going green can be a great way to keep your sales strong and improve your bond with your customers, but that is only if you happen to be in an industry where people care about something like that. Be sure you know all the facts before you make any changes to be certain your company is doing exactly what it needs to.
Both Paul E Steinberg & Lynne Saarte are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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