Planning for the web embodes many skilled disciplines from layout to category and colour. Colour is especially important because it gives the anterior impression to the user. The right colours may create a satisfying experience for the user, whilst inappropriate colours could have an adverse affect.To create a pleasing website, the web designer demands to know how colours could affect folk. Members of public subconsciously react to colours and associate them with diverse instincts and emotions.Colours do not only bring up emotions and thoughts that might influence how a site is received but they may also be utilised cleverly to point users in the direction of certain sections of your site.Every colour imaginable could be used on the Internet now, so choosing the right colours could be a daunting task. Here is a speedy summary of how some colours could evoke certain reactions.

Black is associated with power, elegance, wealth and mystery. In web design, it could be used effectively with brighter colours to create wonderful contrast.White is connected with cleanliness, simplicity, calm and purity. Used in abundance in websites, it can convey a grasp of style and indicates that the content of the site is strong enough to stand alone without the any strong visual aid.With connotations to passion, anger, fire and power, red, used sparingly, could be a splendid form to attract the users attention to a certain area.

The colour red is a very evocative colour and it conjures up images of hell, worship, fire and warning. It is possibly the finest colour to use to lure attention.White may be used to create contrast by being used as a background colour. The spheres of white in between components of a web page are referred to as negative space. White is linked to cleanliness, peace and light.Black is a strong colour and is associated with sexiness, intensity and elegance. It is a very favourite colour on photography web-sites, as black creates heightened contrast with colours within photographs.

Purple has connotations of royalty, indulgence and luxury. It is not a widely used colour in web design, possibly because it is named a feminine colour.Creating a feeling of earthiness, nature and poverty, brown is very similar to green in that it can be used to give a relaxed feeling to a site.

Brown stands for confidence, reassurance, dirt and poverty. Just like green, it could be used to make a site feel calm and relaxed. It is very preferred with web sites to do with nature.Purple may be a very rich colour and it is associated with religion as well as wealth and royalty. It does not seem to be as popular as other colours in web design but, if used effectively, it may give a site a understanding of elegance.

It is evident that colours do not just make a website look pretty, but they also demonstrate an underlying effect of user experience and could thus dictate how successful a site could be. Getting the colours right could create a site that users could identify and will make them more willing to use, unveil and promote the site to friends. Getting the colours wrong could inadvertently put users off and have them switch off in droves.