The internet provides so many tools that network marketers



can use to increase their down lines. While the old methods

of giving out business cards and looking for prospects in

public places are still effective, doing it online has been

the most convenient option for the present breed of people

involved in network marketing. This is what they call

online prospecting.

Prospecting on the internet can be done in two ways -using

free traffic and paid traffic. Both are effective methods

and can be used together depending on your budget.

Generating free traffic involves organic search results,

blogging, article submission, forum posting, free press

release and viral marketing. Blogging is a hot trend today

and its more personalized approach makes it easy to attract

prospective customers. With a blog, you don't have to write

long articles and you can keep it updated on a regular

basis to keep your visitors coming back for fresh

information.

Submitting articles in several article directories is also

an ideal way. Make your articles short and interesting (one

page will do) and provide information related to the

product you are offering. Be sure to include your company's

name, website address within the article for easy searching

by your prospective customers.

It's best also that you link your web page with articles.

Remember that people are constantly searching for

information so go ahead and write something about your

opportunity and your write-up will be read by as much as a

thousand people in a month's time. Provide a link to your

opportunity by specifying the domain name with lead capture

page at the end of the article.

As for paid traffic, you have a choice between the pay per

click (PPC), paid banner advertising, CPA advertising, paid

press releases, sponsored reviews, co-registration lists.

It may also include outsourcing the traffic generation

method such as for instance the e-book.

Once you've gained some money, you can start using the paid

traffic scheme. For instance, you can opt for banner

advertising on other websites or blogs. Other options

include getting a third party service to provide content to

your blogs via pay per post or buying sponsored reviews for

blogs. I also have a technique for getting free

advertising! You can check that out in the featured product

section.

By utilizing both free and paid traffic, you will soon see

more visitors coming to your site. Once you have achieved

the traffic you desire, make sure to link them to your lead

capture pages that provide them with incentives such as a

free e-book or special report after registering their name

and email address. From there, you can follow up with

auto-response emails to pre-sell your business opportunity

to prospects some of whom may eventually become your

partners for the long term.