To answer that question, we need to go back to the Scriptures and study the craftsmen who built the temple. These men were the best craftsmen of their time. But what was it that made them such great craftsmen? Was it the material they had to work with? The incredible project they were working on? Or was it the resources they had at their disposal?
While all of those things played a part in their success, none of them made anyone a great craftsman. These experts were great before they were given the best material in the land to work with. They had their skill before they worked on the temple. And they gained their reputation long before they were given the resources of the king.
What made these craftsmen great was their ability to use the tools of their trade. They knew how to use those tools; they understood the materials that they shaped with the tools; and they had the ability to evaluate each project in relation to their ability to use the tools.
So if you really want to become skilled in making money, you have to learn how to use the tools that can make you money. For instance, those who make the most money in real estate know a lot about their area of expertise. They know which tools work and which ones don't. They know a great opportunity when they see one. And they know when to stay away from certain opportunities.
Another example is debt. Debt is something most people should avoid. Why? Because they don't know how to use it wisely. Most people use debt to spend money. But there are some rare occasions when debt can be used wisely to make money. Unfortunately, few people are aware of the proper use of this tool.
Look at Warren Buffet and you'll see a man who invests only in what he knows. He and Bill Gates are good friends, but Buffet has never invested in Microsoft. Why? Because he doesn't understand the tools of that business.
How well you learn the tools of a trade will go a long way toward your success. But just because you're a good craftsman (or some other skill), doesn't mean you know how to make money. Just as the tools of each trade are different, the tools needed to make money require a completely different expertise. For example, if you want to become a rich craftsman, you have to know how to use a craftsman's tools well. And you have to know how to make money. There are a lot of poor craftsmen in the world simply because they don't take the time to learn the trade of making money, too.
Most people want to have a lot of money, but they don't want to learn to use the tools needed to make money. Lottery winners are notorious for losing their fortunes because they don't know how to use the tools to keep their money and grow it. It's like a craftsman who is given the tools and all the raw materials needed to build the temple, but he doesn't know how to use the tools. Once he begins, he's far more likely to ruin the raw materials than he is to build a majestic temple.
So no matter what field you're in, take the time to become an expert in making and managing money.
How To Keep Money
Advertising doesn't have to wipe out your bank account to be effective. When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible offer, you're on your way to skyrocketing profit margins!
1. Negotiate
Have you noticed that some people seem to always get the best deals? Yeah, you pay full price and think you did OK until they show up with the same thing, only they paid several hundred dollars less. It really gets your goat! How do they do it? They're not afraid to ask for an extra discount.
Yep, don't sell yourself short because you didn't ASK the next time your advertising rep makes an appearance! Even if you're already getting a discount, ask for a bigger one. You have not...because you ask not.
2. Trim
Bigger is always better...or is it? When it comes to advertising, don't be surprised if some of your short ads meet with more success than larger more expensive ads. Trimming down on the size and cost of advertising doesn't mean you'll be trimming the results!
3. Exploit the Freebies
What's the difference between advertising and publicity? ...who's doing the talking? Yeah, when you sell yourself, it's advertising. When someone else is selling you, its publicity...and it generates credibility and interest that you don't want to miss out on.
Think about the different ways you can get your business in the spotlight. Do you have some news… write a press release? Write some “how to” articles with a short byline at the end and release them to ezines, magazines, newspapers, and other publishers. Why not promote the product of a non-competitor in return for them promoting yours...think of the totally different market they affect!
Yep, there are a lot of ways out there to get free advertisement that will benefit your business. Of course you won't be able to rely solely on the freebies, but hey, you can get a little extra for nothing!
4. Improve Your Offer
Is your deal too good to pass up? If not, you need to improve it. Hey, I'm not talking about cutting prices even more...you've still got to make a profit. You can make the deal sweeter just by increasing the reader's knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.
Motivate buyers with expirations. Yeah, an open ended offer encourages procrastination...which leads ...yep, nowhere. When the customer knows he has until Saturday to purchase an item he'll pay more for on Sunday, he'll make it a priority to head for your shop.
Advertising doesn't have to wipe out your bank account to be effective. When you learn to negotiate, know when smaller ads are as effective as large ads, ask for discounts, and create an irresistible offer, you're on your way to skyrocketing profit margins!
Both Steve Kroening & Hans Raj are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Steve Kroening has sinced written about articles on various topics from Investments, Asthma and Health. Steve Kroening writes for Success magazine and also publishes Wisdom's Edge. You can get Biblical tips on health, finance, relationships, parenting, and success, delivered to your email inbox every week. Simply visit. Steve Kroening's top article generates over 27100 views. Bookmark Steve Kroening to your Favourites.
Hans Raj has sinced written about articles on various topics from Fitness, Lose Weight and Personal Finance. For More Free Resources visit www.freeearningtips.com. Hans Raj's top article generates over 2400 views. Bookmark Hans Raj to your Favourites.
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