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How To Make Google My Default Search Engine

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Much has been said about making your website or blog search engine friendly. Many talk about algorithms, meta tags, keyword density and getting your site listed on the first page for your chosen keywords and of course good original content.

And hopefully your website will get top rankings. Of course this is what we all want. Search optimization works very well but until recently I've been reading about something that will totally blow away SEO. Many of you already know what it is but I will give you a layman's term on how and what all the hoopla is about.

LSI or Latent Semantic Indexing has changed the internet world of search engine optimization. Today, SEO specialists or webmasters have found that most of their best ranking websites on Google were in trouble. Google has now updated its crawler bots to contain LSI and has moved in a more relevant rating list. This makes it much more appealing to the general search engine public.

Unless you are a complete newbie you know that SEO is what most website developers stress. You will need the usual meta tags, keyword density (not that important anymore), heading tags and adding your keywords throughout your website.

It is called LSI or latent semantic indexing. If you google LSI or latent semantic indexing you will get a slew of websites, forums and blogs that try to describe what this new way of pleasing the search engines is all about. Most of these websites do a poor job of trying to explain what it means or what it will do to your online marketing efforts.

This is what it all boils down to. If a person searches for say “car prices” you know the documents you have found is about the pricing of cars.

Humans can understand this but search engines will have a harder time trying to figure out if you are looking for “cheap car prices” or “pricing cars in Germany” or even "expensive car prices". But with semantic indexing or analysis it can now figure out that you are now looking for “cheap car prices” if the website or document you are reading is indeed about the pricing of “cheap car prices”.

If you are looking to get top search engine rankings I highly recommend you start writing or developing your website or blog using keywords that are relevant to the search engines. For instance if your websites is about racing cars you need to stop using high keyword density or using “racing cars” on every other sentence. Instead concentrate on good content and use other words that pertain to racing cars. For instance: automobiles, speed, fast, driving fast and other keywords the search engines will think are relevant to “racing cars”.

This is pretty simple and basic and is the wave of the future. What really matters is that you should now worry less about algorithms, keyword density and start developing, writing and blogging with your own natural ability. The search engines are now looking for that natural flow of writing and this is the way it should have been all along.

Paul Guzman

How To Make Google My Default Search Engine

Search engine spiders index your web site. They only read the HTML code in your web pages. They don't read graphics, JavaScript code and other scripts and features.

Just a few simple changes to your web pages can give your site a huge search engine boost. Even better, it can bring in ongoing FREE targeted traffic.

It's important to create a search engine friendly site while at the same time keeping your site friendly to your visitors. You want to structure your pages for maximum search engine exposure without compromising the content or look of your site. After all, what good is traffic if your visitors won't read your pages?

Keyword-rich, theme-based web sites will give you both targeted traffic and good search engine ranking.

Here are 10 easy steps you can take to make sure your pages are search engine friendly and user-friendly.

1. Selecting a domain name. There is a lot of disagreement about whether search bots give importance to the keywords in your domain name. I suggest that you select a domain name that indicates what your site is about. Even if it doesn't matter to search engines, it's important that it tells your visitors what the topic of your site is.

2. Focus on one theme. Search engines love specialized content. If you have several topics, then you should create several web sites. The more you focus on one topic, the more your page will be optimized for search engines and the more relevant it will be to your visitors.

3. Create multiple content pages. Make a separate page for each important keyword and key phrase. If, for example, you want your site to come up for the key phrases web consulting, web design, and search engine optimization, make three separate pages. Create a web page for each major keyword. Don't create automated pages just to get search engine exposure. To keep visitors at your site, you have to give them good content. Keyword-rich articles are a good way to optimize your pages for search engines while providing useful content to your visitors.

4. Optimize each content page for ONE of your key phrases. Put your targeted key phrases in your content. Include them in your page title, description tag, ALT image tags, comment tags, and in internal and external links. When providing a title and description in the META tags, your listing may be displayed in the search engine listing as you provide it. Make your titles and descriptions informative and compelling to attract potential buyers to your site. Provide a benefit or solve a problem.

5. Put your keywords in your content. Search engines are looking at how often your keyword appears on a page. That's how they determine relevancy. Short pages provide a larger percentage of keywords and are better for search engine optimization. The keyword density of a Web page is important for search engine optimization. How often you should mention your keyword throughout the text is different for each search engine, but it varies between 3% and 5% of your text. In other words, use your keyword 3-5 times for every 100 words on your page.

6. Naming files and directories. Put important keywords in all file names and directories/folder names describing the content. For example, to promote ebook covers, I name my files ebook-covers.html, cd-covers.html, box-cover.html, etc.

7. Naming graphics. The search bots don't see your graphics but they can see the description of your graphics and navigation buttons in ALT tags (alternative text describing your images for visitors who browse your site with the images turned off). If your navigation links are images, I recommend that you provide text links in addition to the image links for search engine optimization.

8. Navigation. Have your main navigation links on your home page so search engines can follow your links and index your pages. This is just as important for your visitors as for the search engines.

9. Link your pages together. You can easily link to all your pages by creating a sitemap.

10. Directory structure. Put your important files in the first level. Subdirectories that lie deep are more difficult for search engines to scan. Creating a sitemap for large sites and providing a link to your sitemap on your home page is a good way to get all your important pages indexed.

Search engine optimization does not give you overnight results but over time it will give you steady, quality, targeted, free traffic.

Make it easy for search engines to index your site. Apply these simple tips, and you will be well on your way to having a search engine and user-friendly web site!

What simple changes you can make to your web pages that can have huge effects on your seach engine ranking.

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About Author

Both Paul Guzman & Praveen Kumarii are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Paul Guzman has sinced written about articles on various topics from Computers and The Internet, Marketing and Computers and The Internet. Paul Guzman is the author of this article. You can visit his website at Goodcontentwebsites.com for much more free Internet Marketing Advice. Be sure to get your. Paul Guzman's top article generates over 1600 views. Bookmark Paul Guzman to your Favourites.

Praveen Kumarii has sinced written about articles on various topics from Online Marketing, SEO Articles and Personal Desktop. . Praveen Kumarii's top article generates over 90500 views. Bookmark Praveen Kumarii to your Favourites.

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