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How To Read Cash Flow

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Joint Ventures are the most powerful form of marketing leverage accessible to you, but if you don't understand how to maximize that leverage, both you and your partners will be leaving a lot of money on the table. Integration Marketing is the way to maximize your JV leverage, yet this is an extremely overlooked area of Internet marketing. Few people grasp the importance of this tactic, and even fewer people are teaching this method.



Just like it sounds, integration marketing is the process of integrating your marketing with other people's marketing. It allows you to generate hungry, targeted traffic and create consistent cash flow for your business rather than one-shot profits from a product launch.

A typical JV deals goes something like this: "I'll mail for you when you launch your product if you mail for me when I launch my product." Then after the product launches, the deal is done. You both make money on the actual launch, then momentum from your launch dies because you have no way of bringing in a steady flow of customers--and therefore cash--with your JV partnerships.

By only focusing on the pre-launch and launch phases of the sales cycle, your message becomes stagnant. So you have to prepare another launch to bring in revenue. Then another. And another. Soon all you're doing is product launches to stay in business.

You can operate your business this way if you don't want a thriving business that is doing what is necessary to survive long-term. So would you rather rely on huge product launches or on consistent cash flow?

Then again, it doesn't have to be one or the other. You can have the best of both methods when you integrate your marketing with each other. Integration marketing brings you a steady stream of responsive customers through leveraging the marketing real estate of your JV partners. By promoting your complementary products on this "real estate," you reach targeted prospects.

The real profit power of integration marketing is that it allows you to take advantage of the backend. The backend is where you make your money, so the purpose of front end offers is to drive backend sales.

But imagine not having to do any work to get front end traffic. Even better, imagine being able to take prospects directly to your back end and convert them into customers at a rate of 10% or more. You can do just that if you find people in your niche with proven front end offers. Let them spend the time and money to drive traffic to their sites. Then help them make that money back and more by offering your back end products to customers who respond to your JV partner's front end offers.

Although you are best able to maintain the leverage in your favor if you are the one offering the back end products, you can also benefit if you are the front end traffic generator. You simply allow your JV partner to offer his back end products to your customers as they walk through your customer path. Then you get a hefty commission while you let your partner do all the work involved in delivering the product.
How To Read Cash Flow
In my last article, I briefly introduced accounts receivable factoring as a viable financing option for medical transcription services who are just starting up or who are in the midst of a rapid growth period. Rather than waiting weeks or months to be paid, a medical transcription company can receive cash immediately by selling its invoices at a discounted rate to a factor.

I went on to explain the three main categories of factors: general factors, who are large and operate nationally, accepting clients from a multitude of industries; geographic factors, who specialize in funding clients who are proximal to the factor's location; and industry-specific factors, like a medical transcription factoring firm who base their clientele around one specific business niche.

After deciding which kind of factor would be the best fit for your medical transcription funding needs, the next logical question to ask is, "How much does it cost?" Before jumping in blindly and talking numbers, it's a good idea to have a general understanding of how the factor's fees are structured. Allow me to elaborate.

When a factor advances you money on your receivables, they are actually making a legal purchase of your invoices at a discounted rate. This discounted rate can be a one-time flat fee, or it can vary depending on how long the factor owns the invoice, whereby the factor charges a certain percentage corresponding to the number of days that it takes for the invoice to be paid. It's important that you know upfront how the factor determines its fees to make sure that you are getting the best deal for your invoices. And of course, it all boils down to how your own company operates, how long it takes for your customers to pay your invoices and what you feel comfortable paying. In general, discount fees can be affected by a number of things, including the length of the contract to which you are willing to commit, the average monthly purchase volume of your account, the average size of your invoices, the number of account debtors (customers) you do work for and the credit quality of those debtors to name just a few variables.

Among some other things to consider when selecting a medical transcription financing company are advance rates. Advance rates are exactly what they sound like, the amount of money that a factor advances you up front upon purchasing your invoices. Currently, the industry norm is 80 percent. Of course this rate can vary, and oftentimes factors determine their advance rates on a client-by-client basis. There are a number of aspects that could affect your advance rate, and they frequently depend on your customers' payment history. In fact, most factors will ask that you provide a current accounts receivable aging report sometime during the approval process to get an idea of how long it takes for your customers to pay and if they generally pay the invoices in full. Quick payments and payments that are made in full will increase your chances of having a higher advance rate. In addition, some factors will increase the advance rate over time as your business grows and the factoring relationship solidifies.

On the other hand, if your customers routinely short-pay on your invoices or if they take longer to pay, your advance rate most likely won't be as high. One example is signing a contract with a hospital that is net-60, and the hospital is notorious for paying 30 days late. Since it becomes harder to collect on invoices the longer they go unpaid, a factor that knows your clients pay in 90 days will not feel as comfortable advancing you a high amount on your invoices.

Of course there are both positives and negatives for high and low advance rates. For example, a factor advancing 95 percent upfront will probably charge higher discount fees, but you have the benefit of receiving funds for the entire invoice amount. On the other hand, a factor that advances 75 percent will charge lower discount fees, but you won't be able to receive as much money up front.

I would also like to mention that there are numerous other possible fees a factor could add into their fee structure. So before making your decision based on the advance rate and discount fee alone, make sure to look into the factor's extra fees. Some examples of "extra fees" that a factor may charge include application, origination and due diligence fees. These charges are often set in place to cover the costs of running credit and background checks on your customers, compiling and shipping legal documentation and putting a lien in place once you become a client. Other factors will add in administrative fees for postage, long-distance phone calls, or computer time. Then there are fees associated with funding procedures, identifying set prices for a same-day wire to your bank account or an overnight transfer of funds. Most of the remaining costs can be bunched into the category of "penalty fees," in which a factor could charge you more for misdirected payments, aged invoices or an early termination of your contract.

Although advance rates and discount fees tend to be the main concern when business owners are shopping for medical transcription receivables funding, I hope that this article has helped you realize that they are not the only two things to consider. There are a number of other types of fees that may or may not be tacked onto your funding deal, depending on the factor. In addition, like I stated in the previous article, depending on the volume your company is invoicing on a monthly basis and where you are located will all play a crucial role in your overall decision-making process.

I encourage you to read the third and final article in this series to explore the legal documentation involved with a medical transcription factoring deal. You will find that the length of time you are willing to commit to selling your invoices to a factor as well as the type of guaranty you are willing to sign are important aspects to consider when looking for the factor who will best be able to meet your medical transcription invoice financing needs.
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•How To Calculate Cash Flow, by Trevor Marshall
•How To Improve Cash Flow, by Brad Griffin
•How To Prepare Cash Flow Statement, by Wade Anderson
•How To Read Cash Flow, by Wade Anderson
Philip Cohen has sinced written about articles on various topics from Finances. Philip Cohen is the founder and president of PRN Funding, LLC, which is an extraordinarily focused niche player in the healthcare staffing invoice financing market place. Through a process known as factoring, PRN Funding provides business owners with the. Philip Cohen's top article generates over 1900 views. Bookmark Philip Cohen to your Favourites.
Call In The Dogs
I have had Goldens. And now I have a Flatcoated Retriever. I have loved them all. What does that say about me? I suppose I love a big wet smelly lap dog. And I wouldnt have it any other way
 
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