Mini sites are highly powerful sales tools to promote and sell products be it digital like e-books and software or physical goods like hardcover books. Mini sites are usually comprised of 5-10 pages and its main purpose is to make a sale. As compared with a content site which can consist of hundreds or even thousands of pages, mini sites don't need that many pages because otherwise that would deter its primary objective which is to get a sale.
When building a mini site, there are some fundamental factors you need to consider in order making it profitable. I am not talking about crafting a powerful sales letter here which of course is important but I am focusing on the design aspect. How you build your mini site can have an effect on your sales. Visitors to your website are in a hurry and it's up to you to control where you want to lead them on your website. You can easily lose a visitor simply by directing them to another site or page or you can make them stay on your site longer hence increasing your chances in making a sale.
But how can you make them stay longer and not losing them too early? The answer is in your navigation menu. Don't forget that you have other pages on your website that can contain some content here and there and people are usually distracted by links. Your goal is to make them as undistracted as far as possible and convincing them to read your sales page ultimately leading to the order page. You have different ways to place your navigation menu on your website. You can place it at the top, at the bottom, on the left or on the right.
Do you think you can build a mini site with 30-50 pages? Why not. Here I will rather call it a super mini site which has the characteristics of a mini site and that of a content site but whose main purpose is still the same i.e. to make the sale. Of course, you might lose some visitors to your other pages and probably some external links but think about the other rewards like repeat visitors and search engine traffic.
Sure, you can build a simple mini site with as less pages as possible in order not to distract your visitors but it depends on your methods of generating traffic. If you are building this type of mini site, you will probably focus on pay per click advertising because such a site will unlikely get good rankings in the search engines. Usually, it's recommended to drive pay per click traffic to a landing page like a small mini site because you don't want to lose that visitor quickly due to the fact that you are paying. Otherwise if you want to get some search engine traffic and probably some repeat visitors, you might want to focus on a super mini site.
Mini sites are responsible for selling thousands of dollars of products because they work. And depending on the way you generate traffic, you might want to think well before you design your mini site because it can have a positive or negative effect on your efforts. For example, it can have a negative effect if you consider building a small mini site and hoping to get search engine traffic or on the other hand, a super mini site and planning to generate pay per click traffic to it.
How To Sell Products
Even the employee at the local fast food joint is selling his services. As an internet marketer, you need to develop and/or market items that people want.
It has been proven that people do not neccessarily buy what they need, but what they want.
So, to become a wealthy marketer, you should focus on what they want, not what you think they need. We have identified what it is that people want.
Use this article as a means to "trigger" thoughts about the kind of products and/or services you will provide in your business.
1. People want to make more money. They may want to start their own business, get a higher paying job, invest in the stock market, or in real estate. Ideas: an e-book on starting your own business, a course on Real Estate or stock market investing.
2. People want to save money. They may want to invest for the future or save for a big purchase. Ideas: e-books on saving, provide a service that pays savers a high interest rate. a discount coupon product or website.
3. People want to save time. They may want to work less and spend time enjoying life's pleasures. ebook, time management programs, courses/dvds.
4. People want to look better. They may want to tone their body, lose weight, grow hair, or improve their facial features : Alsmost endless: info products on fitness, vitamins and supplements, exercise equipment, facial creams and cosmetics, clothes for that make you look slimmer 5. People want to learn something new. They may want to learn how to repair their car or build a deck. Ideas: e-books, courses, night classes, online classes, webinars
6. People want to live longer. They may want to get in shape, eat better or gain extra energy. similar to #4
7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more comfortable bed. Pain releveing balms, herbs, bath oils, rubbing oils, massage therapy, special beds. ebooks/courses on pain relief/management
8. People want to be loved. They may not want to be lonely anymore or want to start dating again. Ideas: e-books, online or offline dating service, social clubs, newsletters
9. People want to be popular. They may want to become a famous celebrity or be more popular in school.Ideas: How to make friends/be famous e-books, courses, dvds.
10. People want to gain pleasure. They may want satisfy their appetite for adventure/romance. Ideas: sell cruises, vacations, relaxation techniques via e-books or courses.
This list is my no means complete, this is just the beginning. You can combine some of these techniques to make them more effective. But as you learn the "triggers" that make people want to buy, and use them, you are well on your way to not just being a good marketer, but a wealthy marketer!
Both Sonam Goyal1 & John Abbott are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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