Pain is painfully funny, whether it's physical or emotional. Comedians know this, and use this to make us laugh. We laugh at their pain. Or we laugh with them at the pain of others. But not all pain is funny. Just the pain people survive. It's funnier when it's happening to someone else. Unless you are the someone else. Then you just wish it was someone else. But someone else is thinking better you than them. It's like you are generously providing a laugh at your own expense. How's that saying go? If you can't laugh at your pain, laugh at someone else's. And so, you won't be surprised that...
Ridicule can be ridiculously funny. Making fun of serious things can be funny, just as being serious about funny things can be funny. Though in this age of the politically correct, you should be very careful about who and what you make fun of. Ridiculing yourself is always a good bet. There was a time when laughing at 'the other' was funny, whether it was a racial difference or a gender difference. Actually, gender differences are still funny. This is universal, so everybody gets it. Like that time I was working with a couple in my counseling practice. And the husband says to me, "She's crazy, doc!" I replied, "Funny, she says the same thing about you!" And he says, without a trace of irony, "Well that just proves how crazy she is!"
Now, I'm frequently asked the probing question, 'So you think that's funny?' And if you don't know what that means, then let me explain it to you. I'm type more slowly, to help you keep up. The that they refer to when they say that is... sarcasm. And my answer is, it sure can be. As in, "Ah, I see you've set aside some time today to humiliate yourself in public!" As in, "I like you. You bring to mind an earlier time in my own life..when I also was young and an idiot." As in "I'll try being nicer if you try being smarter." As in, "Well, you probably said it without thinking, the way you do most things." As in, "I've had an incredible evening. But not tonight."
Sarcasm aims at a target. And it is not always funny, unless it is used the way I use it. Because the sarcasm I use in my stories is not about you, it's about other people. In those stories, I sometimes first have other people use it on me. And then, in those same stories, they deserve it so I use it on them. My audience seems to agree. HAH! But I never use it directly on anyone. My former best friend could be the exception. He tells me that sarcasm, no matter how much it hurts, is how people in his hometown say "I love you". I'm not sure if that's true. If it is, he must love me a lot. But then, if he had an honest opinion, it would probably wind up be in solitary confinement. My biggest regret is that, when we were friends, I could never quite lower my I.Q. to the point where I could have an interesting conversation with him. He's inscrutable, like a Vulcan, only without the ears, or the depth. But I hear that a mind reader offered to read his mind for half price!
By the way, I used to think that the single best response to sarcasm was "I know you are, but what am I?" I've since learned a funnier response. Take it at face value, as if it is meant to be exactly what it says. Who ties your shoes?" You reply, "Yes, as a matter of fact, I do." Keep that up and after awhile, they'll take their sarcasm and go away. "Don't let the door hit you on the way out!" you can yell helpfully after them, while ironically hoping that it does!
Ok, kiddo, go have some fun with funny, and while you're at it, make your persuasion proposition funny too! If it was already funny, make it funnier. Pay attention if you want to know more. Because funny happens all the time. And after you kill an audience with a joke, do a post-mortem, and do it quick, do find out how the deadpan worked and the laugh happened. But no matter what you do, when you finish this article, you should walk, don't run, to your own happy place, find some funny and have a great laugh at my expense. Me, I'm going to go play with words, because that's what I like to do when I'm not playing with them here.
How To Use Humor
This is excellent news for those companies who use self-propelling word-of-mouse? e-mail techniques to sell their products.
The study generated some interesting results regarding the type of content that is most often forwarded, as well.
The most popular content is humorous material.
The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies? in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.
Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.
They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an ?advertainment? rather than an advertisement.
Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland.
It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle.
The title of the picture was ?Bird Flu has hit Disneyland?.
It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what's serious? and it works.
I'd guess that most people who own a computer have seen that picture? and thus the advertisement for Disneyland.
The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.
Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.
Both Rick Kirschner & Gerald Mason are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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