With the emergence of the internet, and especially Web 2.0, the marketing landscape has shifted dramatically. Statistics show that teenagers now spend more time online than they do watching television. And there is also growing speculation that traditional advertising in print and on television are losing their effectiveness as consumers become more sophisticated.

The internet offers all kinds of opportunities for becoming a wealthy marketer. And any wealthy marketer will tell you that the first, and perhaps only requirement, for success is that you are web savvy. This does not mean you have to have programming or even web design skills, but that you have a good knowledge and understanding of the trends that drive the internet to really make money online.

A few years ago internet marketing was much more limited in what it could do and most companies settled for banner advertising. However, the emergence of Web 2.0 and websites like YouTube, Delicious and Digg mean that anyone can become a wealthy marketer.

Web 2.0 allows users to contribute to the content of the web and voice opinions more than ever before. A basic example of this is leaving a comment on a blog post or adding an article to Wikipedia. Here are a few examples of how you can use the internet to help boost sales and help you to become a wealthy marketer.

Rating sites

If you have a product you are proud of you can submit it to rating sites so web users can give it the thumbs up. Bear in mind though that they can also give it the thumbs down so you must be prepared to take the good with the bad.

Podcasting

If you can produce audio content that entertains and/or informs then podcasts can be a great way to market a product and make money online. Try to produce something that is related to your product or service. You will need little investment to achieve this.

Social networking websites

Social networking and social bookmarking websites have become hugely popular over the past two years and offer new opportunities to wealthy marketers. You can use the social aspect of websites like Facebook and MySpace to contact like-minded people, set up groups or even host events.

Another alternative to help you become a wealthy marketer is to use social bookmarking websites like Digg and StumbleUpon. If you can create content that people like, these sites allow people to rate it and it could, if you are lucky, go viral. It is estimated that a place on the front page of Digg will bring thousands of visitors to your website and help you make money online.

Blogs

You will find few online businesses that do not have a blog and are virtually essential if you want to become a wealthy marketer. A good blog will drive traffic to your website, and if you get enough traffic you can make money online from advertising or affiliate marketing.

A blog is a great way to communicate with customers as it allows them to leave comments. This is a great way to gauge customer satisfaction with your products and learn how to improve them.

Widgets

Widgets are small web-based applications that people can place on their websites or their desktops. They usually provide some practical function like a weather forecast or maybe a news feed. Companies often offer branded widgets for free to increase their profile.

These are just some of the tools and methods being used by wealthy marketers all over the world. Marketing in the Web 2.0 world is in its infancy but is increasingly offering opportunities for businesses of all sizes.