When it comes to vocal talent, you may assume that only the big guys need them. It's clear, if you're paying attention, that big companies like American Express and movie cinemas hire professionals to perform their spots. They do, after all, have the cash for it. But what about you? Have you ever thought that maybe your project is worth the attention of someone who knows how to voice act? It's easy to assume that, just because you're putting together a small project, your project won't benefit from a voice actor, but that just isn't the way it is. Voice actors work on more than just big-time commercials.



Let's take a look at some of the types of smaller projects you can get voice-over for.

Podcasts. More and more organizations and business people are using podcasts to get the word out about what they have to offer. However, technology moves with the speed of a bullet these days, so this is no longer cutting edge. Because it is no longer a new thing, listeners will no longer be impressed by low-budget broadcasts. Professionals are using podcasts to let the world know about products and services, and that means your podcast has to be able to compete with theirs. It's a competitive world out there. No matter what you're doing, a hundred thousand other people are doing it too. It isn't enough to do it better ? you have to do it better.

Business and corporate videos. This means in-house presentations , and not only commercials. It should go without saying that your commercial ? the video you present to potential customers, which is supposed to convince them you are the hottest thing since sliced bread ? should be as professionally made as possible. However, there are scores of business people out there who choose to do it themselves. Don't be one of them. But you should also understand that you need to make an impression on your employees and providers as well as on your customers. You don't want your best people going AWOL for another company who gives them a more professional environment to work in. In-house videos you show your people are part of that environment. Let that be an opportunity to make them feel proud of the company they work for.

Telephone system recordings. It is amazing how often these little gems are overlooked when people work out their spending plan. Even if you have a well-oiled operation, the voice on the line that people experience when they call your corporation can make or break you. If you give callers a professional experience, which can be done by hiring a professional voice actor to record your outgoing messages, then they will respect you more. It sounds like a little thing, but it can be huge. Do you want to be just another annoyance on someone's list, or do you want doing business with you to be like a break from a anxiety-provoking day? People go where it's pleasant. Make your business pleasant.

There are plenty of additional reasons small to midsize operations should use voice-over talent, but this will give you an idea of what they are. Your project probably falls in there somewhere, so be sure you think about your options before you make a decision. It's the little things that can make your endeavors run smoothly or throw a wrench into your plans.