If you have been considering launching your brand into Mexico, now is an excellent time to check out the market. EXPO Alimentaria, one of Mexico's largest food and beverage trade show is scheduled for June at the Centro Banamex in Mexico City. The show provides an excellent opportunity for the new comer to walk the aisles and see first hand some of the products being sold, the level of professionalism Mexico has to offer and the hundreds of fortune 500 companies that already have a foot or two in the Mexican market.



Last year the show was an absolute success. There was representation of brands from all over the globe. Every year the expo receives thousands of buyers and sellers from all over the world. An interesting fact about the show, almost 50% of all exhibitors are foreign.

It is expected that this year over 60% of all visitors will come to the show looking to fulfill their food service needs, searching for everything from equipment to the basic ingredients. I am sure this year's visitors will be very pleased. This expo is bringing many buyers. You will find products from both the food and beverage sectors and with products from all over the world. Today's Mexican entrepreneur is looking to improve their service and differentiate themselves from the rest. With Trade Shows you can see products form all over the world in one place.

As an exhibitor you can expect to run into buyers from some of Mexico's largest retail giants; Wal-Mart, Gigante, Comercial Mexicana, Soriana as well as the thousands of grocery and beverage wholesalers. Here they gather to see what's hot and what's not. They also look for new products and suppliers and it's a great way to meet the decision makers and spend face to face time with them.

Mexico has a territory of 1,972,550 Square Kilometers. That's is 896,614 Square Miles. Mexico is a federal constitutional republic (states have a constitution and government like the USA), consisting of 31 states and a federal district, Mexico City (Ciudad de M'xico), is one of the most populous cities on Earth covering almost 2 million square kilometers, Mexico is the 6th largest country in America by total area and 15th largest in the world. Mexico is the largest Spanish speaking country in all of the world. It has 120 million people. As the only Latin American member of the Organization for Economic Cooperation and Development (OECD) since 1994, Mexico is firmly established as an upper middle-income country. It has very little unemployment and a growing working class population.

The country of Mexico, officially called Estados Unidos Mexicanos, has a stable economy with low unemployment and a very young population. After the 1994 economic debacle, Mexico has made an impressive recovery, building a modern and diversified economy. Recent administrations have also improved infrastructure and opened competition in seaports, railroads, telecommunications, electricity generation, natural gas distribution and airports.

This country has a retail consumption of close to $1 trillion dollars. It should be in the radar of every food and beverage company in the USA. It is also the gateway to sell to the rest of Latin America. The capital of Mexico is Mexico City. The metro area has 30 million people and it's the largest city in the world.