One way search engines determine how to rank websites is through link popularity. This term refers to the quantity and quality of links pointing to your website. High link popularity suggests your site is an expert resource, worthy of higher rankings than other sites.



Building Links

There are a few methods to get links for your website. Here we will discuss 4 ways to do so;

Step 1: Identify high-ranking website in your niche

Find websites that are performing well in the niche you are interested in. Look at their content make sure that they have quality and are not a direct competitor to your website.

Step 2: Request an inbound link

You can request for them to add a link to your website through email or other form of correspondence if available. Personalize the email or message to sound sincere and state benefits they will get in return.

If you know who is the owner of the website, and you have him/ her as a friend on one of those social networking platform, you can actually contact him there. The results may be faster.

This method is good as it is more personal, and they get to know who you are and ask you questions directly.

Step 3: Hyperlink keywords in your description

Don't just put your website URL in your partner's website. Your should add a short description using keywords that describes your website. This helps spiders understand what your website is about.

Step 4: Useful relevant landing pages

Think of what your website is all about for a minute. You will want websites and blogs to link to the pages you are optimizing rather than linking all to your homepage! Landing space is often not the best page to link to. Remember you should always direct visitors from other websites to your page providing the information or services they are looking for, so always link them to the most relevant page on your website.

In order to effectively find your potential link partners, we advise you to use the major search engines like Google, Yahoo, MSN & Ask.com. For Google, we recommend that you use Google's PageRank to help you choose your partners.