Within the last two years I've been a speaker at countless chiropractic seminars and homecomings, and I hear countless horror stories of recent grads and experienced doctors who have been victims of bad chiropractic coaching and useless management consulting. If something sounds like it's really too good to be true, then we have to trust our instincts on these things. When a DC joins one of these useless companies for fear of failure, it can have some serious consequences. There are some real "piranhas" out there that feed on desperate chiropractors, and it's time someone put a stop to it.



If you join a consulting group, make sure they have plenty of value to provide to you rather than just empty promises. Personally, I feel than many are overpriced and are just out to make a buck and could care less about the average chiropractor. I say this because some chiropractic practice consulting groups are using marketing tactics and strategies that died in the 1970's. The world changes periodically, not to mention the people in it, so it's important to find a company that's adaptable to the new ways of marketing and doing business in today's high-tech age.

Do an intense evaluation from inside out with your chiropractic practice, finding those areas that you need help with. Even in this sagging economy, many DC's are doing very well. I typically find that the marketing and new patient acquisition aspects of most practices is what chiropractors want to substantially ramp-up. If you need new patients, you should first seek out forms of marketing and advertising that are free. Believe it or not, the best advertising is free in today's time. Don't let anyone tell you otherwise. For example, did you know you can use YouTube and create videos to bring patients into the office and dominate the competition and search engines? Did you know you could use Myspace or Facebook to connect with local people in your area and brand yourself and your office?

In times of economic uncertainty, more innovative and strategic methods like the ones mentioned above are needed to make your office recession-proof. However, there isn't a single chiropractic consultant that teaches these tactics, though. Reason being, most have not been adaptable and are still stuck in the past. A word of advice, if you encounter a chiropractic coaching firm that claims to know it all and does not have to learn more, stay away!

The next time you're assaulted by a practice management firm, ask to see the testimonials. Are these real, or are they scripted? Do they actually specialize in what you need to get your business thriving, or are they offering a blanket revival tactic that is so general it couldn't help anyone with anything? Chances are, if you want to tap into the goldmine of Web 2.0 and social media marketing, they won't know the first thing about it.

If you want to start advertising today for free online, I recommend you start with YouTube.com, Myspace.com, Wordpress.com, Facebook.com, Digg.com, EzineArticles.com, Free-Press-Release.com, and Twitter.com. This is the very first step to unbelievable success. And it's as simple as a click away.

There are so many websites with just as much potential, but these are the best to start with. These sites are totally free, and the marketing power is the strongest in the world today. Within no time, you're going to have countless new patients walking through your door. Not only that, you'll have the opportunity to create multiple streaming income from other sources, only adding to the power of your business.

Just so it is understood, not all chiropractic coaching groups are frauds. There are a select few good ones that have proven themselves and have gained trust and credibility within the profession. Ask around to other colleagues to get honest opinions before you pick a firm. This is a big decision and has the potential to give your practice an incredible jump-start.