Reciprocal Linking:

Reciprocal Links can be a good friend to the web master. By exchanging links with other webmasters you can get many websites to keep a link to your web site on their web sites and in return you have to put a link to their site on your web site. When the search engine indexes you site it looks and all the links on your site and it marks them on a list. The sites with more links to them are considered more important then sites with lower links back to them. Some webmasters have more then one website and what they do is put links on all of their sites to all the different pages of their other sites to make the sites seem like they have more links, this is called link farming.

Spam:

Many people think that spam is just those annoying emails that offer to increase your size or guarantee weight loss, one of my favorites are the stock tips that come in from nowhere because I may actually buy stocks because someone I don't know got my email address as well as a few thousand others and told me to buy some stock, or the annoying pop ups that appear when you are trying to read a web site. These are common forms of spam but they are not the only kind. There are also spam websites. This is when there is no content on the site of actual use and the sites content is only to try to bring in people in the hopes that you will click a link to a site that pays the first site for traffic. Some websites will pay $0.25 for every person you bring to their site. These sites are also considered spam.

Content:

The content of your site is very important. You need to make sure that not only is it relevant to the topic of your site, but that it is interesting or informative to your readers/customers. If you do not change the content on your site and add items regularly you will find that people will stop visiting your site. Lets say you have a travel website and you do not update it often you may still be advertising summer vacations in the winter and will not be making as many winter vacations sales as you should be.

Page Rank:

Did you ever wonder how a site gets its page rank? Each search engine does it a bit different but the basics are the same. They have a rating system and once a month they check every website on the internet and the sites get put thru this rating process. They check things like ease of use, popularity, content changes since the last time it was checked and they come up with a number and that becomes your page ranking.

Ease of Use:

It is important to keep in mind when making the site that it needs to be easy to get from one page to another, and that everything is in a logical order to make things easy to find next time. How well the site is designed is a factor in your ranking.

Factoring in the above information when building your website or taking it into account and redesigning you site will help you bring in more traffic.