Now-a-days, Mass Communication is the most attracting field in the young people because it offers various career options in several kinds of Medias for instance, newspapers, magazines, radio, television, public relations, advertisements etc. It comprises of closely related fields of communication, advertisement and public relations. This program is the study of mass media that includes all types of medium used to convey the information to the audience.



Mass communication is a vast field that many areas in it. Some of its areas are discussed as under: -

1) Print Journalism: - One of the oldest forms of journalism is Print journalism. This is basically collecting and editing of news for the presentation via media. Newspapers and magazines are the major sources of news and information throughout the world. Today, newspapers and magazines cover numerous specialized sections such as political events, business news, leisure, cinema, career, health and much more.

2) Electronic Journalism : - Electronic Journalism offers for professional qualified aspirants career opportunities for example, direction, production, camera, graphics, editing, sound, program research, script writing etc. It also affects the lifestyles and thoughts of masses. In Electronic Journalism, there are mainly three areas i.e. hardcore news, business and sports news and entertainment news. Students can get into one of these three areas with their personal interest and caliber.

3) Radio Broadcasting: - In radio broadcasting, an individual can have various career opportunities as a sound engineer, a station engineer, a radio jockey and a radio producer. The minimum qualification in this industry is a bachelor's degree. People, who are interested in the creative force, can become a radio producer. The main responsibility of radio producer is the direct the show and put together all the elements more effectively and content structure in a good manner.

Except this, Mass communication brings lots of job opportunities for e.g. documentary and promotional films, television sales and content production, crowd coordinators, artist consultant, stylist or costume designer and many more. Sharda Group of Institutions also brings Journalism and Mass communication course for the students. This is NBA accredited institute and is among the top institutes of India. It delivers best education to its students under the proper guidance of well experienced faculty members.