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Just Look At Me

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The problem with this is that you need to be able to give your attention to more than one marketing push at a time. You have to already be planning the next push while you're working on the current one. Yes, you might have your attention taken up by the need to print brochures, but you have to also be considering how your next poster push is going to work out as well.

Why is this so important?

You can't have a break in your marketing. You have to be sure that you always have your next marketing project lined up as soon as possible. As I'm sure anyone who has worked on a marketing project is aware of, you can't always time things out perfectly.

Let's say you just finished up a postcard marketing push and now it's time to move onto a brochure one. Now, you had things set up so that your postcards would last you through the development of your brochures, so that by the time you need to print brochures your postcards will finish their run.

But there are some delays you weren't expecting. An artist takes longer than you planned, or maybe some other big project pops up, forcing you to delay your brochures a little. What ends up happening is that your postcards finish up but you have no follow up marketing because your brochures are behind.

Had you been focusing on more than one project from the beginning, then when you first send out those postcards, your brochures should already be halfway finished. A delay in them won't be nearly as devastating because you were already ahead of things.

This is a safety net that all businesses need. Working on only one marketing push at a time puts yourself in a very tight situation where a single error might end up costing you quite a few sales because you didn't have a strong enough marketing presence. I've seen it happen before, and I know other companies have had to deal with it.

Keep on top of things and plan far in advance with your marketing. Be sure you always not only know what comes next, but you're already almost finished with it. The farther you are ahead, the more control you're going to have over the situation. Grab hold of your marketing and stay in complete control of it.

Just Look At Me

When I think of an executive I think of powerful looking man in a sharp suit making large business deals with international big-wigs. I think of bank accounts in the Carribean and 2nd homes in Italy. I think about the dark limousines and the power ties and golfing with the president or a powerful person in Congress. I think of Martini's and big cigars and lawyers and secret memos.

Why do I think all these things about being an executive? Well the movies of course and why not believe the movies? They are real right? Well as usual that statement couldn't be further from the truth. Being an executive involves way more than all of this and often doesn't involve those things mentioned above. So what does being an executive really involve? Well I want to talk about that and do some realistic guessing (I have never been one myself) about what it takes to be an executive.

The life of an executive is actually a life that is filled with sacrifice. Often times people have sacrificed many, many hours working hard in a cubicle, burning the midnight oil just to get ahead in the rat race. Once they are ahead there work doesn't slow down it is increased because you are constantly on the go in order to maintain you place of power.

Power is an interesting word too. You have power as an executive but it is the power to move a company in the right direction. You don't really have the power to move the company in the wrong direction as an executive because as soon as the boat begins to lean the board of directors or whatever you want to call the governing body of a company will be on your heels hounding you until you either get the company going back in the right direction or resign.

The vacations in the Caribbean and the golf outings with important people are kind of misleading as well because you are not doing those things as often as a normal employee may have the opportunity because you don't have time. You are such a slave to work as an executive that vacations and time spent with family are wishful thinking.

It is these two last things that are perhaps the biggest argument against becoming a big-shot executive in a large company. That is being a slave to your watch/day planner and being a stranger to your family. Life after all isn't worth living if you can't enjoy the fruit of your labor and form meaningful relationships with people that love you.

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Both Colleen Davis & Hallidae Thomason are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Colleen Davis has sinced written about articles on various topics from Business Cards, Brochures and Sales and Negotiation. For more information, you can visit this page on print brochures. Colleen Davis's top article generates over 201000 views. Bookmark Colleen Davis to your Favourites.

Hallidae Thomason has sinced written about articles on various topics from Yoga Practice, Internet Marketing and Flirting Tips. Hallidae Thomason is one of the founding members of the Antidisestablishmentarianism Society of America (ASA). If you want more information on being an executive go to:. Hallidae Thomason's top article generates over 201000 views. Bookmark Hallidae Thomason to your Favourites.

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