* Predict the future. Play war games. Had Dell done so, they might have anticipated that their exploding batteries were an airline disaster story waiting to happen, even without the terrorist plot that ultimately magnified the story.
* In determining when to disclose, watch for material events and early warning triggering mechanisms that compel public disclosure ASAP.
* Disclosing Bad News All At Once shortens the life of a negative story and contains it by preempting substantive links to other stories.
* An industry-wide public safety leadership role generalizes the problem beyond your own company.
The list appears as part of the article entitled "Why Dell's Crisis Became the Proverbially Perfect Storm", available on the firm's website at http://www.levick.com/resources/topics/articles/dell_battery_crisis.php.
In the article Levick explains the fourth suggestion listed above by recommending that Dell us this crisis as an opportunity to take an industry-wide leadership role. This would help deflect part of the issue as being an industry-wide issue, and also show the Dell is committed to the safety of consumers.
"The fact that many other computer manufacturers may face the same product liability represents an opportunity for Dell to offer some sort of industry-wide support to safeguard products. Such an initiative would underscore Dell's public safety leadership even as it reminds the world that it is not the only computer company with a problem. It is a company that is resolved to correct the problem and it deserves the recognition for doing so."
According to Levick, Dell has done a decent job with the actual recall - but it may well be too little, too late.
"On the positive side, Dell seems to have done a good job working with Sony to coordinate a response to the crisis by avoiding the no-win scenario we've seen in the past when major brands blame each other in the national media. Customers do not care who is at fault. They only care that the problem gets fixed."
Lessons Learned Carrie Underwood
We used to schedule downtime during a holiday, but a holiday in the United States may not necessarily be a holiday in another country. New York used to be the city that never sleeps, but we are quickly becoming the networked world that never sleeps.
These international operations require manufacturing intelligence data at the fingertips of those who need to make management and logistic decisions. The manufacturing market challenges that companies face now include globalization, labor issues, competitiveness, and cost pressures.
Companies are finding that they need to improve their business practices with new strategies that support these challenges in order to survive and flourish. Scheduling is only one part of managing global operations.
Companies can improve consistency and predictability by improving their quality management practices both internally and in the supply chain. It is simply not enough to manage quality inside the production walls as it is much harder to respond to poor quality issues arising from components or sub assemblies if the supplier is the only one who can fix any issues that might arise.
Standard practices and metrics for manufacturing management are also critical to synchronizing global operations. To achieve this goal, it helps to standardize manufacturing and quality systems across the enterprise, and define standard integration interfaces between suppliers and internal operations.
Standard reports and a central data repository are also important so that everyone is working off one single version of truth. However, implementing standard processes, global systems, and a central repository is often easier said than done. Challenges include different languages, time zones, and security issues across the Internet.
Here are some lessons learned from big corporations deploying MES, or Manufacturing Execution Systems, and QA, Quality Assurance, systems around the world.
It is important to design interfaces between global systems so they can accommodate downtime. Systems should minimize impact to manufacturing operations during maintenance periods and must prevent data loss during these downtime periods. Offline methods should be able to recover connectivity and synchronize after any part of the enterprise system was down.
The corporation should define realistic performance expectations for systems prior to implementation. For example, are there any preexisting WAN capacity limitations that might hold performance back? Are there any elements that cannot be controlled or standardized, like suppliers hardware that could affect the use of an application? Have suppliers tried to minimize any security risks or problems with Internet connectivity?
Are there security measures in place that conform to industry practices and regulatory oversight, like those imposed by ITAR? These are all important questions to ask before beginning the process.
Companies should also keep in mind that the manufacturing systems should be continuously available to the shop floor when deciding whether to implement a system in a central or a distributed manner. They should figure the cost of one hour of production downtime to help make decisions on high availability platforms, and should have well documented service restoration procedures in place in the event of any problems or glitches.
The coverage plans should include a call list of key people that will be available round the clock so that the company does not have to solely rely on first shift support to fix problems. Potential language challenges should be taken into consideration when making the call list as well. Scheduled maintenance windows should be clearly communicated across the enterprise.
Companies should carefully consider data warehousing and business intelligence solutions that will be part of the enterprise system. Considerations should not only include user friendliness, but also performance and security requirements. Regions like China and Eastern Europe might require isolated networks.
If companies consider these issues upfront and design their systems to accommodate these requirements, they will be off to a good start. There are companies out there that have already embarked on these efforts and some are willing to share the lessons they have learned.
There are also system integrator companies that are specializing on global solution deployments. Companies should be sure to reach out and leverage the experience of those paving the way in this new global manufacturing ecosystem.
Both Jon Payne & Jerry Glynn are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jon Payne has sinced written about articles on various topics from Hair Care, Rhodes. Richard S. Levick, Esq. is the President of Levick Strategic Communications, a pioneer in global legal media. His firm assists clients in media relations, strategic marketing and PR, and. Jon Payne's top article generates over 12100 views. Bookmark Jon Payne to your Favourites.
Jerry Glynn has sinced written about articles on various topics from Mothers Day, Health and 401K. iBASEt is a leading provider of high tech software solutions and services. More information about this topic and. Jerry Glynn's top article generates over 135000 views. Bookmark Jerry Glynn to your Favourites.
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