Fashion lets nothing slip away from its firm grip. It hauls everyone and everything to a coronation of aesthetic harmony within its orb. The flavour of this aesthetic element has had an indelible effect on every strata of the commercial world, the mobile phone industry being the newest victim to fall prey to an onslaught à la mode. The LG KE850, which is popularly known as the LG Prada is the finest example of this wonderful marriage between the fashion industry and the mobile phone industry.

The LG Prada boasts of a gracious Italian connection, with the renowned fashion house Prada lending its expertise for leading mobile phone manufacturer LG. The phone embellishes the traits of Prada's coveted design in the form of what has turned out to be a truly breathtaking piece of communication device. The LG Prada is a candy bar contoured phone with a large 3.0 Inch TFT LCD colour touch screen that supports a resolution of 240 x 400 pixels. Operating on a Macromedia Flash user interface, the Tri Band phone incorporates a document viewer that allows users to access their Microsoft Word, Excel, PowerPoint, and PDF files. This ornately designed phone sports a 2.0 megapixel camera with flash and digital zoom, as well as a video recorder that plays clips in various modes. The digital music player of the phone provides unlimited entertainment to listeners in MP3, AAC, and WMA formats, and is flanked by an FM radio that connects users to their favourite radio channels. USB, Bluetooth, EDGE, and GPRS connect users to compatible devices while WAP and XHTML browsers allow users to stay in touch with the Internet even on the move. The phone provides users with an integrated memory of 8 MB with an option to take it further through a MicroSD memory card for optimum data storage.

Must say that the LG Prada unfurls a confetti of the most colourful essence of style and substance for the fashion conscious users across the world.